Blue Whale: How to partner right, find a niche and build a mobile audience — with founder Gregg Weiss

The iPad, and tablets in general, have only been around for less than a year but the impact they are having on industry is broad and widespread and every industry seems to be embracing their capabilities.

Including doctors and physical therapists.

Is this trend in medical mobile applications on the iPad a sign of things to come? Is mobile the next evolution of “patient as the doctor” that the Internet started 10 years ago? Are we, in Clayton Christensen speak, witnessing a disruption in the medical industry?

Gregg Weiss, founder of Blue Whale and creator of the physical therapy iPad application Motion Doctor, and I discuss the impact these apps will have on the industry as well as the reasons he chose to partner and build this type of application (plus a little bit of future gazing).


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About Gregg Weiss
Gregg WeissEntrepreneur and self-starter with a passion for building solid businesses from the ground up, and a habit of selling them. Strong software development background, specializing in lead generation web site design. Currently operating Optimum Lead Generation, LLC, an online lead generation company with several web properties including and
Owner of Blue Whale Web Solutions, Inc. a website design and Search Engine Optimization firm. Founder of, a lead generation company for pool builders. Sold company in June 2008.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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