When I’ve got a craving for meat and hit up a steak house for the bloodiest, biggest, rarest baseball cut they can find I would never accept a mock meat or tofu substitute – would you?
Too many times I’ve sat with companies who have accepted mobile mock meat instead of what they really need or want. Companies need to understand that a one-size-fits-all approach to mobile is not mobile strategy – it might be a great start but using someone else’s generic template for your business is doomed from the beginning.
Frameworks are enticing but if they don’t do what you or your organization needs them to do then don’t use them. If you haven’t thought about what you need, the worst thing you can do is look at someone else’s menu and try to jam their features into your business model.
Before you find yourself accepting faux-turkey for Thanksgiving, give some thought to the experience you want people to have while interacting with your brand in the mobile world.