Why YellowPages.ca is giving away their data and how this will help the mobile industry - with Stephane Marceau, Chief Marketing Officer - UNTETHER.tv - Mobile, wearables and the Internet of Things

UNTETHER.tv was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto.

The YellowPages.ca is the ideal partner for mobile companies: They have spent millions (MILLIONS) of dollars building one of the most comprehensive, location-based database of companies across Canada and are now letting everyone who wants to have access to it for their mobile applications through their YellowAPI program.

I caught up with Stephane Marceau, Chief Marketing Officer of Yellow Pages Group to ask one simple question: “Why on earth would you give up your IP and make this available to everyone?” His answer and the answers to the other questions I threw at him are great, insightful and really really good for our industry.

Enjoy!

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About Stephane Marceau

Stéphane Marceau joined Yellow Pages Group in July 2009 as Chief Marketing Officer.
Prior to joining the company, Stéphane Marceau had been building and growing successful communications businesses for more than 15 years. He co-founded and was CEO of Theralive, a company specialized in mobile health applications and services. Mr. Marceau also previously co-founded and was CEO of Mobivox, a global mobile platform.

In addition to his entrepreneurial background, Mr. Marceau served as Vice President with Bell Canada for more than five years where he built and grew several new business lines, including Bell Interactive, the company’s e-commerce group.

Stéphane Marceau holds a Master’s degree in Management of Technology from the University of Waterloo and a bachelor’s degree in Finance from the Université du Québec à Montréal. Mr. Marceau also sits on the board of several Internet startups.

This episode is brought to you by:
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Matthieu

Great interview! Little typo: should be yellowpages.ca, not yellowpages.com…
Anonymous

Thanks Matthieu! All fixed.
Harry Lerwill

I proposed something very similar here at Valley Yellow Pages only a few months ago. Glad to see I’m not alone in spotting htese emerging opportunities!
Anonymous

It is a needed service – all that data is valuable and companies that make a living in this line of business need to begin adding more value than a simple listing. This is a good step forward and should be used as a litmus test for any other similar organizations thinking about doing this.

Keep us posted!
Annie

Important to mention that it is Yellow Pages Group in Canada and not YP.com in the US. The API is YellowAPI providing data from YellowPages.ca.
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