Why mobile is the itch that satisfies the urgency of right now with Deep Focus CEO Ian Schafer.

This is one of those sessions where I could ask one question and sit back and listen forever. Ian has the context and experience to offer great insight into the mobile marketing industry – that and the fact that he’s been doing it for companies large and small for years now.

While the reason I asked Ian to come on to UNTETHER.tv was to talk about his newly launched Four Score service – which adds a layer of understanding of the impact of FourSquare on your brand – but this quickly evolved into a broad discussion on mobile marketing’s impact on local business and much more.

This is a seminal interview with a master marketer. Stop reading this and start watching the conversation.


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About Ian Schafer
Ian Schafer

Ian Schafer, CEO and Founder of Deep Focus, is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was VP of the New Media division of Miramax Films.

Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter.

An avid technologist, Ian blogs at www.ianschafer.com and can be followed on Twitter at www.twitter.com/ischafer.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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