Why mobile is killing eCPM, apps should be free and developers should get paid more with Pontiflex CEO Zephrin Lasker and VP of Mobile Brian Long

So you’ve built a mobile application and set it free to make your millions through the myriad of application stores available today. Now all you have to do is sit back and wait for the money to come rolling in. Right?

Unless you are a corner case like Angry Birds, the likelihood that this is your ticket to retirement is very low so now what? Many of you out there move quickly to in-app advertising but even that requires many 100’s of thousands of downloads in order to start generating any real revenue.

Enter Pontiflex and their AppLeads platform. For once you don’t need millions of downloads to start making some good money, just a good old targeted group of people using your app and a platform that pays you for delivering that audience.

Pontiflex co-founder and CEO Zephrin Lasker and the company’s VP of Mobile and Social Products, Brian Long, take time out to discuss the fundamentals of AppLeads as well as their guiding philosophy about the mobile advertising industry.

A worthy conversation and one you will absolutely benefit from – financially and intellectually or course.


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About Zephrin Lasker
Zephrin Lasker

As Co-founder and CEO of Pontiflex Inc., Zephrin Lasker has been involved with online marketing since its inception more than a decade ago. Zephrin is serial entrepreneur, having successfully launched two start-ups prior to Pontiflex. In the course of his career, Zephrin has played a key role in shaping campaign successes for a variety of clients such as Sprint, Cendant, Earthlink and eFax, helping them acquire more than eight million new customers. As online marketing evolves, Zephrin and his team continue evolving their technology and platforms to connect brands with the right people.

About Brian Long
Brian Long

As Vice President of Mobile & Social Products at Pontiflex Inc, Brian Long is responsible for Pontiflex AppLeads mobile ad solution for iPhone and Android applications. Now installed in hundreds of mobile applications, the technology is an overwhelming success covered in Mediapost, ReadWriteWeb, Mobile Developer Magazine and Business Insider. Prior to this role, Brian was the Director of Sales at Pontiflex, where he grew 7 figures in annual ad revenue, helping Pontiflex to reach 2010 Inc. 500 status. Prior to Pontiflex, he held sales management roles at CNET.com (acquired by CBS Interactive) handling top accounts including Dell, AT&T, Adobe, Samsung and Verizon Wireless. Brian is a graduate of the University of Pennsylvania and takes MBA classes at NYU’s Stern School of Business. When not selling pixels of light, he enjoys robotics, squash and design.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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