The thing about mobile application development is that it needs to be done quickly, affordably and for the right reasons in order for them to be of any value.
Grapple Mobile has a unique technology approach to the “getting the mobile application built quickly” part – a similar technology that companies like Appcelerator and AppMobi and PhoneGap have built but instead of turning it outside, they’ve kept it as a strategic tool to help make applications more affordable for their customers. Did I mention this technology was built in Toronto?
Alistair Crane, founder and CEO of Grapple, fills us in on what shifts he’s seeing in the mobile application development space, how Grapple fits in to the “adding value” layer and what his outlook is for the coming mobile revolution.
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About Alistair Crane
Alistair Crane, a tenacious and charismatic entrepreneur, is the CEO and Founder of Grapple Mobile. Grapple works with brands, agencies and businesses to develop cross platform mobile applications that run on all the leading smartphone handsets and is already working with ten of the top European agencies as well as directly with brands and businesses from all the major consumer sectors.
Before Grapple, Alistair was the Head of Media Solutions at NAVTEQ which was later acquired by Nokia for over £5bn, and prior to that, one of the first members of the launch team for Blyk, an advertiser funded mobile network, founded by the Ex-‐President of Nokia. He was responsible for leading the agency sales effort and played a dominant role in attracting brands such as Nike, Unilever, Bacardi, Ford and Microsoft.
Alistair began his career in advertising by working for Northern & Shell, publishers of OK! Magazine, The Daily Express and The Daily Star. He has been privileged to work with some of the largest global adver3sers such as VISA, Nokia, LVMH, Coca-‐Cola, BP, Ford, McDonald’s and L’Oreal and also worked with most of the major international agency groups.