This Week in Location Based Marketing: Episode 3 – The End for Gowalla?

Episode 3

recorded December 5, 2010

Welcome to This Week in Location Based Marketing where we rehash the news the matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

This week: Is this the beginning of the end for Gowalla?

Show highlights:

1. No $6 billion dollar deal for Google and Groupon
Groupon turned down a reported $6 billion dollar offer from Google. Pundits upset that Grougle domain name worth nothing.

2. Gowalla 3.0
Has Gowalla just become another multi check-in service, leaving its innovative past behind it or is their desire to become a socially curated guidebook a real possibility?

3. The Gowalla Advent Calendar:
Great idea – check in and win prizes every day until Christmas

4. Foursquare and Endemol teaming up to do a television show: Full story

5. New chapters for the Location Based Marketing Association in New York and San Francisco: Announcement here

Resource of the Week
Social Wayne’s 8 Roles in Location Based Marketing – which are you? Find out here.

Tool of the Week

Stickybits is a free app you use to scan barcodes on all the stuff you love, instantly turning it into even more stuff you love. Scan a snowboard – win free lift passes. Scan some wireless headphones – see what people say about them and check out what your friends are listening to. Scan a box of frozen chalupas – get a 2fer for even más chalupas. You get the idea. Scan any barcode. Read reviews and comments, and share your own. Score a bunch of big discounts and free stuff – both for what you’re scanning and related things you’ll like.

Download the audio version

Listen to the audio version now: [audio:]

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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