UNTETHER.tv was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto.
Mark Wright has the insight of industry experience and the benefit of a great team working with him as he builds awareness for Adenyo, the mobile marketing company that has been everywhere this year (see my interviews with CEO Tyler Nelson and CTO Kevin McGuire).
One of the key attributes that resonates when you talk to Mark is his direct but realistic approach to mobile marketing – and this is what sets him and his company apart. A gradual approach to integrating this mobile marketing into your business by knowing the characteristics of your customer and then understanding and identifying people who exhibit similar characteristics and then start communicating in a relevant and respectful way.
Lots of nuggets in this 10-minute interview from a smart guy at the forefront of this industry. You’ll enjoy this one!
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About Mark Wright
Mark leads Adenyo’s global marketing practice, drawing on his deep experience building and executing go-to-market programming in the mobile space.
Mark comes to Adenyo from Research in Motion, where, since 2003, he has held a number of positions, most recently the Director of Global Marketing Operations.
Some notable accomplishments include driving the expansion of RIM’s global field marketing and training programs, leading the end-to-end global direct marketing practice, and pioneering RIM’s web and social media analytics discipline. Mark holds a degree in film studies from Queen’s University and a master of business administration with a concentration in strategic marketing from McMaster University.