Canada has Olympic fever. I have Olympic fever. So just like everybody else with an iPhone and a sudden immediate need to know who is ahead in the snowboard cross I downloaded the ‘official’ iPhone application from CTV.
CTV has the broadcast rights for the Olympics in Canada and are doing an incredible job on the old-fashioned telly-vision as well as a stellar job online. It seems that wherever I am I can watch whatever is being broadcast.
Surely the official iPhone app would extend this great coverage and cement the CTV brand? Wrong. The application is a free download that allows you to see the medal standings and a schedule of events. If you want results or push notification you’ll have to spend $1.99 to get them. This is where CTV wasted a HUGE international and domestic branding opportunity.
CTV had a once in a lifetime opportunity to own the airwaves, the Internet and the wireless world instead, the application built by Bell Canada wins hands down. Wrong time to be greedy CTV…