How CTV missed the boat with their Olympic iPhone app

Canada has Olympic fever. I have Olympic fever. So just like everybody else with an iPhone and a sudden immediate need to know who is ahead in the snowboard cross I downloaded the ‘official’ iPhone application from CTV.

CTV has the broadcast rights for the Olympics in Canada and are doing an incredible job on the old-fashioned telly-vision as well as a stellar job online. It seems that wherever I am I can watch whatever is being broadcast.

Surely the official iPhone app would extend this great coverage and cement the CTV brand? Wrong. The application is a free download that allows you to see the medal standings and a schedule of events. If you want results or push notification you’ll have to spend $1.99 to get them. This is where CTV wasted a HUGE international and domestic branding opportunity.

CTV had a once in a lifetime opportunity to own the airwaves, the Internet and the wireless world instead, the application built by Bell Canada wins hands down. Wrong time to be greedy CTV…

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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