How Antenna Software balances user needs and IT requirements to succeed in mobile enterprise with Chief Marketing Office Jim Somers

It’s great to see the more established companies simplifying their offerings – and even their messaging – to ease mobile into the enterprise.

Deploy Happiness – that’s the new tagline for Antenna Software and as Jim Somers, the Chief Marketing and Strategy Officer for the company tells us, it is a delicate tension that needs to be balanced as mobile – both device demand and application demand – permeates the enterprise.

This is an insightful session focusing on the much bigger opportunity of apps in the enterprise, why Antenna is building simple, first-in mobile apps, their AMP platform that is enabling this and how they leverage the brands they work with to help market the products they build on their behalf.

Also, check out their informative community, Mobile Masters.


Download the audio version

Embed the video on your site:

Click here if you can’t see the video

About Jim Somers
Jim Somers
Jim Somers, an accomplished mobile executive with more than 15 years of experience in technology, communications and software industries, is responsible for overseeing Antenna’s global marketing initiatives, creating a strong brand, and amplifying Antenna’s leadership voice in the enterprise mobility sector. In his role, Jim is also responsible for corporate strategy and ensures it gets executed across all levels of the company.

Jim comes to Antenna with a proven track record of leading successful product launches in both the consumer and business technology markets. Prior to joining Antenna, he was VP, Marketing for Fiberlink Communications, a leading provider of mobile workforce solutions for global multinational enterprises. During his time at Fiberlink, Jim was instrumental in repositioning the company from a network-centric access aggregator to a provider of secure mobility software and services.

Jim also spent 4 years at AT&T as a Marketing Director in the company’s Consumer Products Division, overseeing the launch of several new product initiatives including “00” INFO, One Rate, and the company’s initial roll-out of Cable Broadband. Prior to AT&T, Jim worked at Ogilvy & Mather and Lintas Worldwide, managing advertising campaigns for blue-chip brands including American Express, Ryder System, and Chesebrough-Pond’s.

Jim earned his Bachelor of Arts in Government & Law from Lafayette College and lives in Northern New Jersey with his wife and three children.

This episode is brought to you by:

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Colin Best

    Great interview!

    I liked both comments about the balance or ‘polar opposite’ approach to mobility between the user and the IT department. On one hand, IT decisions are driven by cost, management, and security (BlackBerry) while employees are driven by ease-of-use, and the ‘cool factor’ (iPhone & Android). These opposite forces are perhaps why there has been some hesitation to adopt mobile into the enterprise.


/* ]]> */