Finally, the first real reason to check in with Foursquare, Gowalla, Facebook and Twitter – with Geoff Lewis, Founder and CEO of TopGuest

If you are like me and have embraced this mobile world, you have undoubtedly used location-based services like Gowalla and Foursquare to check into locations although you weren’t sure why you did it, you just did.

Now that a number of these services are up and running and users are flocking to them I find I need more of a reason to check in – the “what’s in it for me” syndrome. Enter TopGuest.

Geoff Lewis, a Canadian in New York and founder of TopGuest is one of the next generation location services layered on top of all those check-in services, offering a tangible reason for the almighty check-in: Hotel loyalty points.

With TopGuest, Geoff is leading the way in this value layer for location-based services and this session is CHOCK full of great ideas and his experiences building his company quickly (first line of code was put down in the spring, product was launched 8 weeks ago).

Geoff and I are both participating in the Location-Based Marketing Summit in New York on September 29-30. Come on by to say hi!


**NOTE** This is an AUDIO ONLY session.

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About Geoff Lewis
Geoff Lewis
Geoff Lewis is the Founder & CEO of Topguest, an early stage consumer internet venture bridging the gap between physical and digital loyalty. Topguest gives you real loyalty points and travel rewards for your geolocation check-ins, automatically. Their clients include many of the largest lodging brands in the world such as InterContinental Hotel Group PLC. Based in New York, the Company is backed by leading Silicon Valley investors including Founders Fund, SV Angel, Keith Rabois, and Jeff Clavier.

Prior to his entrepreneurial endeavors, Lewis was the Vice President of a San Francisco-based hedge fund, and began his career in Brand Management at Procter & Gamble, where he co-lead the team behind Tide to Go Instant Stain Remover.

Lewis has appeared as an expert commentator on CNBC Power Lunch, MSNBC Your Money, TechCrunchTV, and on Canadian television. He’s been a featured speaker at TechCrunch 50, Travel Summit, and QMAC. He earned a Bachelor of Commerce with Honors from Queen’s University at Kingston, Canada.

This episode is brought to you by:
The Location-Based Marketing Summit
Mobilize Conference by Gigaom

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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