BlackBerry gets the Xobni treatment and gives mobile searching a great user interface — with Michael Holzer

Xobni (Inbox spelled backwards) makes email indexing and searching for the common person along with great integration to the latest social networks all from within Microsoft Outlook and now they’ve released their first mobile version for BlackBerry.

Michael Holzer stepped into this challenge as so many others have before and what he found was an incredibly complex process to develop and market for smartphones, even with the years of experience and a huge current install base with their Outlook product.

A year from the start of the planning and with an eye on user experience and customer support, Xobni for BlackBerry and XobniOne were launched. Watch as Michael walks us through the development cycle, the marketing challenges and Xobni’s incredible focus on supporting their customers — and, did I mention they charge for their product right out of the gate (kudos!)?

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About Michael Holzer
Product designer and manager with broad experience in many aspects of design and implementation. Product experience covering both Mac OS and Windows desktop software, web applications, enterprise software, consumer (100 million+ users) software, e-commerce websites, and marketing/promotional websites.

My focus is bringing the right products to the right people. I love assessing spaces and creating compelling products that solve users needs. I enjoy working throughout the product development process, from conceptualizing the idea to interpreting metrics and evolving the product.

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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