Bell Mobility: Understanding the state of mobile advertising today and how to make it work for you — with Nauby Jacob was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto.

Mobile advertising means different things to different people but we can all agree that it is at a very important and influential stage of its existence. As this medium evolves we need to be sure the industry does the right thing which means not only asking permission to advertise to a mobile user but also – and perhaps more important than that – to innovate.

Innovation in mobile advertising is one of the many themes Nauby Jacob, VP-User Experience and Content at Bell Mobility, and I discuss in this quick session. If you are in the business of advertising, this is one of those sessions you need to pay attention to.


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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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