Mobile Lessons – Mobile Tactics

| Future Thinking | Lessons Learned | Metrics | Tactics | Strategy | Advice and Insights |

David Lieb Bump Dave Lieb, founder of Bump Technologies on his process for removing features

 
 

Scott Kveton Urban Airship Scott Kveten, CEO of Urban Airship on how Urban Airship leverages location to be effective for customers and consumers

 
 

markkasdorf Mark Kasdorf, founder of Timbre on how removing 1 feature increased app usage by 35%

 
 
 

Scott Kveton Urban Airship Scott Kveten, CEO of Urban Airship on how important is data collection through mobile and what can it influence

 
 

sampo-200x200 Sampo Karjalainen, founder of Moves on on how they built all computing in the cloud

 
 
 

Scott Kveton Urban Airship Scott Kveten, CEO of Urban Airship on how Starbucks uses Apple’s Passbook for their “pick of the week”

 
 

sampo-200x200 Sampo Karjalainen, founder of Moves on the length of their beta period and how they used it to shape their product

 
 

markkasdorf Mark Kasdorf, founder of Timbre on how he landed his first major customer

 
 
 

Shuli Lowy Shuli Lowy, Director of Marketing for Ping Mobile on the 3 channels to location based marketing

 
 

Shuli Lowy Shuli Lowy, Director of Marketing for Ping Mobile on an SMS segmentation tactic

 
 
 

Shuli Lowy Shuli Lowy, Director of Marketing for Ping Mobile on staying away from creepy SMS marketing tactics

 
 

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