Tag Archives: TheLBMA

This Week in Location Based Marketing #159: OrderBird, Topsy and flying delivery drones

Welcome to episode #159. On the show: Singtel soft-launches their shopping app Lyke; PayPal partners with OrderBird in Germany; Amazon’s Air Drone delivery service; Texas Instruments patents indoor location; Apple buys Topsy; Tantrum Street launches Cartwheel register; Mazda partners with PlaceIQ. Our mobile minute with Chuck Martin highlights Black Friday and Cyber Monday mobile stats. Our featured app is Eye Got You Covered. Our special guest is Marc Castrechini, VP Software Development of Merchant Warehouse.

This Week in Location Based Marketing #158: Location-based toxic sludge

Welcome to episode #158. On the show: Toronto-based Flybits builds context into directions for the City of Ottawa; PropertyShark maps toxic materials in New York City; British Airways marries planes and billboards; Bon-Ton goes all Agent 99 on us with NFC shoes; Placecast works with Aha Radio to bring context to deals; Rehabstudio gives us the storefront of the future. In our Mobile Minute, Chuck Martin gives us the different shopping habits of PC and mobile users; Our resource of the week focuses on the difference between NFC and QR codes; Our app of the week is SilverIMP from Scotland; Our special guest is VistarMedia co-founder Jeremy Ozon.

This Week in Location Based Marketing #157: Of beacons, previsits and (location based) bombs

Welcome to episode #157. On the show: Placecodes helps you find your Friendly’s ice cream; Macy’s deploys ShopBeacon from ShopKick; PlaceIQ announces PIQ and PreVisit; Pinterest adds Place Pins; Bombsquare opens your city to virtual war against real friends; Philips and Desso create light transmissive carpet. Our mobile minute with Chuck Martin looks at the impact mobile and location will have on Black Friday; Our app of the week is Spraffl from Scotland; Our resource of the week shows that we are more apt to give up our location than our browsing history; Our special guest is James Smith, Chief Revenue Office at Verve Mobile.

This Week in Location Based Marketing #156: A kilowatt of caffeine please

Welcome to episode #156. On the show: Our 3rd anniversary jamboree; Find a bar that is “your team” friendly with SportsBee; Google Outside in London; Google Ingress coming to LAX & JFK; Free subway tickets in Moscow; Coca-Cola inspires you to take the stairs in Brazil; Proximiti uses location based notifications to help OCBC bank branches in Singapore; Free electricity at the Coffee Bean & Tea Leaf. Our Mobile Minute with Chuck Martin shows that consumers still like stores. Our app of the week is dashboard augmented reality company Hudway. Our resource of the week looks at modern retail. Our guest this week is Patrick Reynolds of Triton Digital talking about the impact of iTunes Radio and what it means for 2014. Plus, a new feature called “Our Take” on Snapchat’s decision to walk away from $3B from Facebook and the backlash over Instagram’s $1B acquisition 18 months after the fact. Happy birthday to us!

This Week in Location Based Marketing #155: Pinpointing, knocking and reducing the cheese

Welcome to episode #155. On the show: Decawave brings indoor location accuracy down to 10cm; Tesco face-scans and targets ads in 450 gas stations in the UK; Amazon payments brings location-based ads; Drinks4You rolls out a loyalty card for bars while Drink Advisor Bar Finder helps find your next drink; AutoTrader partners with Chatmeter to help marry social and local; L’Oreal hopes to sell product in the subways of New York City. Our Mobile Minute focuses on the increasing customer service demands brought on by mobile. Our product of the week is Knock. Our resource of the week looks at using mobile to attract and retain customers. Special guest this week is Janet Hawkins of Opterus.

This Week in Location Based Marketing #154: All your locations are belonging to us

Welcome to episode #154. On the show: Spindle brings payments to K-Cups in the office; Mozilla launches an open source location service; Tide tries to DOOH up their Halloween Vines; Aptilo launches ad-supported free WiFi in Peru; ESRI’s Geography of Horror; Google maps Arlington National Cemetery; Yihaodian launches 1000 augmented reality stores. Plus, our resource of the week looks at cross screen as the new “mobile first”; The app of the week is Findery; Our mobile minute featuring Chuck Martin explores the in-store opportunity and our special guest is Pete Erickson, founder of Modev and Disruptathon.

This Week in Location Based Marketing #153: Credit cards now accepted…by the homeless

Welcome to episode #153. On the show: Canadian company DMTI acquired by NeoPost; Superpedestrian to commercialize the Copenhagen Wheel; Square up against the patent wall; Privacy’s voice gets stronger with the Future of Privacy Forum and Chuck Schumer; iZettle let’s you pay the homeless with your credit card; Location based CPR assistance arrives; Bytelight raises their series A round; Our resource of the week focuses on WiFi’s impact on retail. Chuck Martin talks about relevance in our Mobile Minute and our special guest is Sonny Vu, CEO of Misfit Wearables, makers of the Shine.

This Week in Location Based Marketing #152: Location IS the new super power

Welcome to episode #152. On the show: Zumigo uses location to combat payment fraud from the phone; Mobiquity Networks brings proximity marketing to broadway; Shazam breaks into bricks and mortar; Trafi helps map the unmapped; Google gets deeper into NSA territory; Asda brings 3D printing to the grocery store. Our special guest is Karl Martin, founder and CEO of Nymi – makers of the wearable ECG device used for identification. Our resource of the week looks at the upcoming wearables market explosion.