mcm349

MCM #349: Mobile deals work but not in all circumstances

The deal is a powerful incentive - for some sectors. A new study by GO Digital showcases the key ways mobile influences the purchase in different sectors including groceries, apparel & shoes and electronics/technology. The study also highlights a concept we'll coin here called "pre-emptive buying" which simply means a majority of consumers are making a shopping list and making up their minds about the products they buy before they enter the store. The question is, how do retailers influence this once they are inside their store...
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TWiLBM #192: Jesus Jones had it right

Welcome to episode #192. On the show: Factual's Trusted Data Contributor program; Target gets in the image recognition game; Applebee's hands over the keys to their Instagram account; Hillshire Brands bumps sausage revenue by 20% with beacons; Vibes gets personal with messaging; Marketron brings location-based services to broadcasters; DELI Amsterdam offers personality-based travel recommendations; First Data's new Perka loyalty program; PopJam's Instagram for kids; Guardians of the Galaxy VR premier. Our guest is Eli Portnoy of Thinknear talking about their new Location Score Tags.
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EP #523: How an open mind and a chance encounter changed this business forever with Mahana co-founders Bryan Menell and Richard Bagdonas

This is the episode for startups who are in flux or aren't gaining the traction that is necessary to make an impact in their industry. This is for the hotel and casino industry to cast an amazing light on how technology - in particularly beacons - can help deepen customer relationships and thus loyalty. This is for the leader that is facing down the impossible task of change in an industry where change is the constant. This is for everyone who thinks you can't amend your thinking or change your focus because of where you started.
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MMM #004: How to sell mobile into your organization…the right way

There is a gap between identifying a need for mobile and being able to convince others in your organization of its importance. Have no fear, you aren't alone and this episode helps identify the key things that must be done internally to bring mobile into a business properly.
mcm348

MCM #348: Can QR codes be smarter?

Do QR codes have a reputation problem or are they just not useful anymore? That seems to be the question with many saying they are the past and other saying QR codes are just misunderstood. The ScanLife app has been downloaded over 85 million times and they certainly think that there is room for smarter QR codes. In this episode Chuck explains what their platform does to amplify the simple QR code by providing tremendous value to the consumer.
mcm346

MCM #346: Is inventory the new location for retailers?

One of the allures of online and mobile shopping is that there is almost always a sure guarantee the product will be in inventory. You may have to wait a day or two for it to get to your doorstep but odds are the thing you order will be delivered. Not so for traditional retail stores. There is nothing more frustrating than finding the product you want, making your way to the store only to find it isn't available at that location. Inventory is becoming an important lever in retail behind experience and price and one company, Retailigence, is making sure you get the product you want when you want it.
mcm345

MCM #345: Mobile is the new smoking

The only thing that is more important to remember when leaving home for most of us - other than our smartphone - is our keys. This according to a survey done by Reputation Leaders on behalf of PayPal. This should be no surprise at all but what is are the numbers of hours we waste in the average day...standing in line to pay for things. Watch this quick episode to understand what that means to the mobile commerce opportunity.
twilbm191

TWiLBM #191: The in-experience store episode

Welcome to episode #191. On the show: Bonnaroo's beacon results; Heineken's @wherenext twitter service; Clear Channel launches their "Connect" platform; Petpace tracks the health of your pet; AdNear teams up with Mindshare for location targeting in Asia; Samsung launches "CentreStage" in BestBuy; Marriott launches LocalPerks; Birchbox opens up a real-life store in SoHo; Hermes' Fox Den window display; The Sensing Umbrella. Special guest is Henry Lawson of Autograph (the company that installed beacons in every store on Regent St)