Welcome to episode #159. On the show: Singtel soft-launches their shopping app Lyke; PayPal partners with OrderBird in Germany; Amazon’s Air Drone delivery service; Texas Instruments patents indoor location; Apple buys Topsy; Tantrum Street launches Cartwheel register; Mazda partners with PlaceIQ. Our mobile minute with Chuck Martin highlights Black Friday and Cyber Monday mobile stats. Our featured app is Eye Got You Covered. Our special guest is Marc Castrechini, VP Software Development of Merchant Warehouse.
This is absolutely the season of the survey and recent releases by Tapjoy, Experian Marketing Services and MillwardBrown Digital show us when and how we will be using our smartphones during the shopping process this Christmas.
Scott Plewes, VP of User Experience Design at Ottawa-based Macadamian Technologies, is here to help move more revenue or further your mobile strategy. We explore this by focusing on small user experience and user interface tweaks on the four primary revenue generation tactics in mobile: Freemium, Premium, Advertising and Data. This episode is completely jammed with tips, tactics, gotchas and enhancements you can implement right away to ensure the outcome from your efforts building, deploying, marketing and defending your mobile strategy is worthy of the effort.
There have been promises of the end of paper since paper was invented it seems and now it is time to shift our attention to the coupon. A small (soon to be bigger) company called SnipSnap has partnered with Valpak – the largest distributor of coupons in North America – to bring their coupons to your mobile device with little to no effort. Is this the end of its printed cousin or will this be just like the paperless office?
Mobile has made it so that many of us shop with intent. This means that all the research has been done, all the toing and froing about the spend has happened, all the buyers regret or remorse has passed and they are ready to buy. Research has shown that we are spending less time in stores because what we are looking for is not available – and there is very little interest in browsing. Now comes some new research that looks at the difference in how we use our PCs vs our smartphone in the shopping lifecycle and what this means to anyone selling to us.
Welcome to episode #158. On the show: Toronto-based Flybits builds context into directions for the City of Ottawa; PropertyShark maps toxic materials in New York City; British Airways marries planes and billboards; Bon-Ton goes all Agent 99 on us with NFC shoes; Placecast works with Aha Radio to bring context to deals; Rehabstudio gives us the storefront of the future. In our Mobile Minute, Chuck Martin gives us the different shopping habits of PC and mobile users; Our resource of the week focuses on the difference between NFC and QR codes; Our app of the week is SilverIMP from Scotland; Our special guest is VistarMedia co-founder Jeremy Ozon.
The lines are being blurred between digital and physical retail with a slew of recent announcements on consumer preferences and companies trying to capitalize on them. This episode focuses on a key few that include our shifting behaviours to gift cards, the bridging of the digital and physical worlds from your smartphone and a pure-play digital wallet offering physical cards.
Mathew Lazarus is the co-founder of a company aptly named Mobilosophy. They specialize in helping companies bring their team, business requirements and mobile wishes together to form something that satisfies their customer’s needs (as opposed to their own). This conversation is incredibly rich and touches on team tactics, development strategies, feedback processes (customer and users), testing and QA implementation and answering the single most important question you can to make sure you do this mobile thing properly.