mamfront

MAM #006: How to use testing to make your app better

Want to know the secret to a successful app? Well, listen up, here it is. Testing, iteration, interaction and testing again. In short, the secret to a successful app is hard work. There are no shortcuts in the app world any more. A huge part of the success of your app depends on a very important cycle with your customers - one that if done right will bring you closer to your customer (and satisfying their requirements of you) than ever before. That cycle is testing. If everything is in place and you are constantly testing and asking, every release that lands on your users screen should be closer and closer to what they want because they've told you so. How do you do it? Have no fear, Peggy outlines her A/B testing primer in this episode - things you can do and use right away to start bringing you closer to your user.
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MCM #351: The new mobile Myers-Briggs – do you know yours?

Two new studies on mobile payments done by Nielsen and the National Retail Federation looked at the habits of actual participants in the mobile commerce and payments world. The studies were not as it relates to the whole population but only included the people already paying with their smartphones. Chuck summarizes both in 2 minutes here.
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MCM #350: Hudson’s Bay Company dives head first into beacons

The Hudson's Bay Company - the oldest retailer in North America - is showing everyone how to bring beacons into retail by rolling them out in 130 stores across North America. HBC partnered with Swirl, the iBeacon marketing platform company based in Boston, to implement this feat. Chuck dove head-long into this story by visiting the Boston Lord & Taylor and by interviewing Swirl CEO Hilmi Ozguc to get the amazing details on this massive roll out.
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MCM #349: Mobile deals work but not in all circumstances

The deal is a powerful incentive - for some sectors. A new study by GO Digital showcases the key ways mobile influences the purchase in different sectors including groceries, apparel & shoes and electronics/technology. The study also highlights a concept we'll coin here called "pre-emptive buying" which simply means a majority of consumers are making a shopping list and making up their minds about the products they buy before they enter the store. The question is, how do retailers influence this once they are inside their store...
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MMM #004: How to sell mobile into your organization…the right way

There is a gap between identifying a need for mobile and being able to convince others in your organization of its importance. Have no fear, you aren't alone and this episode helps identify the key things that must be done internally to bring mobile into a business properly.
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MCM #348: Can QR codes be smarter?

Do QR codes have a reputation problem or are they just not useful anymore? That seems to be the question with many saying they are the past and other saying QR codes are just misunderstood. The ScanLife app has been downloaded over 85 million times and they certainly think that there is room for smarter QR codes. In this episode Chuck explains what their platform does to amplify the simple QR code by providing tremendous value to the consumer.
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MCM #346: Is inventory the new location for retailers?

One of the allures of online and mobile shopping is that there is almost always a sure guarantee the product will be in inventory. You may have to wait a day or two for it to get to your doorstep but odds are the thing you order will be delivered. Not so for traditional retail stores. There is nothing more frustrating than finding the product you want, making your way to the store only to find it isn't available at that location. Inventory is becoming an important lever in retail behind experience and price and one company, Retailigence, is making sure you get the product you want when you want it.
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MCM #345: Mobile is the new smoking

The only thing that is more important to remember when leaving home for most of us - other than our smartphone - is our keys. This according to a survey done by Reputation Leaders on behalf of PayPal. This should be no surprise at all but what is are the numbers of hours we waste in the average day...standing in line to pay for things. Watch this quick episode to understand what that means to the mobile commerce opportunity.