All posts tagged "Mobile web"
The future of mobile payments – according to Paydiant
Chuck had the opportunity to visit the new Paydiant offices - they are the company behind MCX and Subway's mobile payments app. While there, Chuck was given a tour of their Customer Experience Lab to see the...
- Posted November 25, 2014
The mobile mommy club
Mobile influence is crazy when it comes to our purchase behaviour so it shouldn't be a shock when someone dissects its impact on a segment of the shopping population. This time around it is mothers and mothers...
- Posted November 24, 2014
These are the global Mobile hierarchy of needs
A new study by AT Kearney examines the global consumer's motivation to get online and, of course, Chuck breaks it down for the mobile crowd here. The simple truth is that all of us, in any country,...
- Posted November 21, 2014
How beacons play in the path to purchase
Chuck visited New York based Verve to hear how they see where beacons play in the consumer path to purchase. What came of it is summarized in this episode and may signify the emergence of a new...
- Posted November 20, 2014
How to get your mobile app ready for the holidays
Christmas is upon us and app developers have to move quickly in order to ensure they have a successful download season. Peggy is here to highlight a brand new ebook from Fiksu on techniques to implement right...
- Posted November 19, 2014
The physical retail report: Visits up, bounce rate up, return visits down
Every month Euclid Analytics releases their numbers on physical in-store activity in their Retail Benchmark report. They use smartphones to track consumers as they window shop, browse inside the store and leave - think of them as...
- Posted November 19, 2014
What happens after the beacon is when it gets interesting…
Is it possible that we are entering the post-beacon era already? On one end we are still learning the impact that beacons can have on purchase decisions inside of stores but one enterprising company is looking at...
- Posted November 18, 2014
Samsung ups the ante in the battle of beacons
Samsung is entering the beacon fray in a big way with their Proximity offering that was recently announced. Chuck visited IPG Media Lab in New York and talked with Scott Varland about this move by Samsung. This...
- Posted November 17, 2014
The difference between male and female mobile shoppers
As we all gear up for the holidays and the pending mobile shopping season, Chuck highlights a new study by BurstMedia and Rhythm New Media on mobile's impact with a specific focus on the difference between how...
- Posted November 14, 2014
5 tips to create a perfect mobile call to action with SMS
SMS is a misunderstood piece of the mobile marketing mix. Some say it is dead, some say its impact has yet to be felt. Still others look at its simplicity and dismiss it altogether. We are here...
- Posted November 13, 2014