The numbers are starting to come in about the impact that mobile had on two of the busiest shopping days of the year – Black Friday and Cyber Monday – and it was a very very very mobile weekend.
This is absolutely the season of the survey and recent releases by Tapjoy, Experian Marketing Services and MillwardBrown Digital show us when and how we will be using our smartphones during the shopping process this Christmas.
There have been promises of the end of paper since paper was invented it seems and now it is time to shift our attention to the coupon. A small (soon to be bigger) company called SnipSnap has partnered with Valpak – the largest distributor of coupons in North America – to bring their coupons to your mobile device with little to no effort. Is this the end of its printed cousin or will this be just like the paperless office?
Mobile has made it so that many of us shop with intent. This means that all the research has been done, all the toing and froing about the spend has happened, all the buyers regret or remorse has passed and they are ready to buy. Research has shown that we are spending less time in stores because what we are looking for is not available – and there is very little interest in browsing. Now comes some new research that looks at the difference in how we use our PCs vs our smartphone in the shopping lifecycle and what this means to anyone selling to us.
The lines are being blurred between digital and physical retail with a slew of recent announcements on consumer preferences and companies trying to capitalize on them. This episode focuses on a key few that include our shifting behaviours to gift cards, the bridging of the digital and physical worlds from your smartphone and a pure-play digital wallet offering physical cards.
Do you really like going into stores to shop around Black Friday or Christmas? Well, apparently many of us look more forward to visiting a dentist than subjecting ourselves to this ritual. The challenges this poses for retailers during this, their make or break season, are many but fear not, mobile can help.
Captain Kirk used it. So did Picard. If Nuance has its way, you will be able to as well. Voice authentication may be just around the corner and it could have huge implications on commerce. Passwords, credit cards and even finger prints could be a thing of the past as we authenticate and purchase our way through life with just our words.
Black Friday signals the start of the Christmas shopping season and every year we see the growing influence of mobile in the shopping and purchasing patterns of consumers. What does this year’s edition look like? Bigger. Better. Less hair-pulling? According to Accenture’s holiday shopping survey results, mobile’s influence will be vast. So don’t forget to grab a barcode reader and do a little research before buying anything.