Tag Archives: mobile strategy

This Week in Location Based Marketing #130: Mapping hate and printing hope

On the show today: Yahoo! continues to buy employees; Big data from Twitter showcases the hate; Alibaba takes a stand in the mapping wars; Lenticular printing teaches a lesson to abused children; The re-emergence of RFID for grocery checkout; A Canadian interpretation of the future of Google Glass and our special guest, Gary Schwartz, CEO of Impact Mobile.

Episode #455: How this first-time mobile entrepreneur was featured 3 times by Apple – with Ben Broca, founder of Now

Ben Broca is a first time entrepreneur tackling a huge challenge – real-time. This episode dives into why the world needs another real-time social discovery application, how he has morphed his company from consumer focused to that of one targeting businesses with big data, how he built his “perfect experience” first and scaled it using software and how he ended up being featured by Apple on 3 different occasions.

This Week in Location Based Marketing #129: We are on the fringe

On the show today: Facebook rumoured to be in talks to purchase Waze for $1 billion; Square set to check in to Foursquare’s neighbourhood; BlockAvenue launches to give your city a grade; Unilever goes hyper-local with rewards program; Outback Steakhouse jumps back in time to when check-ins were the rage; The VERY cool Pennies for Life campaign by Microloan; Pew enlightens us on the state of location in mobile; Plus special guest Duncan McCall, CEO of PlaceIQ.

Episode #453: How to increase reach, retention and revenue for your mobile app – with Scringo co-founder Ran Avrahamy

Episode #453 Reach, Retention and Revenue are the new three “r’s” of business. One of the single greatest challenges in the mobile app ecosystem is building a product that is compelling enough to have users come back to use it a second and third time. A one-time user does not build a sustainable business. There [...]

This Week in Location Based Marketing #128: The Idaho Show

On the show: ISIS brings loyalty to vending machines, Dwolla closes their $16.5 million series C, Kiip powers the “sour to sweet” campaign for Sour Patch Kids, MoodMedia pinpoints you by the music your hear, Google Now! comes to the iPhone and leaves a lot to the imagination, Foursquare is about to sell your data, PJs that tell stories + our very special guest, Ben Broca, founder of Now.

Episode #452: From novelty apps to the cusp of a new trend – the evolution of Twist’s Edward Marks

This episode with Edward Marks takes us back to the end of Inedible Software and the start of new companyTwist, the venture funding process, the 18 months it took to build a business while building a team, the marketing tactics, the importance of partnering properly, the power of contacts and the super power known as context.