All posts tagged "Mobile Commerce"
Ma and pa shops may have the answer to the beacon puzzle – thanks to Perka
Here's a case where beacons are being used to enhance the customer experience while they are in-store - not trying to sell them something or bombard them with discounts. Perka, a division of FirstData, is distributing beacons...
- Posted October 30, 2014
Even Elvis Presley is using beacons
Beacons are being used everywhere these days. This episode looks at the most prominent beacon implementations to date - including an upcoming auto show on Regent Street in London. From sports stadiums, universities and airports to Elvis'...
- Posted October 29, 2014
Will beacons turn department stores into mobile ad networks?
Swirl, the beacon company that Lord & Taylor and HBC have hitched with is thinking of beacons in a whole different way and Chuck highlights why this is so significant to large retailers going forward. Hint: It...
- Posted October 28, 2014
I’m a whole lot of (Retail)Loco
Welcome to episode #205. On the show: Our wrap from RetailLoco in Chicago includes 3 great interviews with Matthew Kulig of Aisle411, Charlie Larkin of GameStop and Elise Neel of Mapquest. Top stories of the week include...
- Posted October 27, 2014
Here’s exactly how consumers will use their phones to shop this season
What will consumers be doing with their mobile devices when it comes to shopping during the peak season? Chuck offers up a summary of Thinknear's findings from their latest research: The Mobile Marketer's Guide to Holiday Shopping...
- Posted October 27, 2014
What, wait, physical retail isn’t dead yet?
It is time for our monthly look at what is happening in the physical retail world - this according to Euclid's US Retail Benchmarks - and the news isn't all that bad! The demise of physical retail...
- Posted October 24, 2014
The key to success in mobile means doing this
We want our mobile everything and we want it now. Businesses want their mobile everything and they also want it now. Lost in the shuffle here is the key to mobile success - something Chuck brings to...
- Posted October 23, 2014
Shopkick shows us the impact of beacons
Shopkick - recently purchased by SK Telecom for $200 million - announced the contribution they've made to those retailers that use their services - both in dollars and increased spending.
- Posted October 22, 2014
Retailers are FINALLY losing sleep over mobile commerce
There should be no doubt of the importance of mobile commerce today. The fact that retail executives are now losing sleep over it is a sign that the magnitude of the opportunity is starting to sink in....
- Posted October 21, 2014
Gestures, crisps and Stuart Smalley’s playbook
Welcome to episode #204. On the show: SideSwipe's gestures; FritoLays hands out samples in bus shelters; Pinpoint offers location-based audio game; Geofeedia and Adnear raise; TomTom opens up; Chico's embraces RFID; Loopd brings beacons to conferences; Lufthansa's...
- Posted October 20, 2014