MCM #357: Who’s doing what with Beacons The word of the fall in retail is going to be beacons with good reason. There are a number of innovative companies that have been experimenting with their use and this fall will see them commit fully to them. Chuck gives us a run down of the companies that are in this category - the ones that aren't sitting back and waiting for the end of retail. What will retail look like in the fall? Here's a glimpse.