mcm353

MCM #353: How shopping has been changed by mobile

If you've ever wanted to know what a committed mobile shopper looks like you don't have to wander too far - Chuck is our ultimate beta tester for all things mobile payments. He wandered out, mobile in hand, to some of the biggest retailers in the United States to see what benefit mobile brings. These are the results.
mcm352

MCM #352: This sausage’s secret ingredient is a beacon

And the future of beacon commerce is being led by...sausages? That's right, as more and more companies explore the benefits of bringing beacons into their sales and marketing organizations there are a few companies that are already out there testing. Hillshire Farm is one of those companies and they are teaching the rest of the retailers something about this emerging retail tool and the results are staggering.
mcm351

MCM #351: The new mobile Myers-Briggs – do you know yours?

Two new studies on mobile payments done by Nielsen and the National Retail Federation looked at the habits of actual participants in the mobile commerce and payments world. The studies were not as it relates to the whole population but only included the people already paying with their smartphones. Chuck summarizes both in 2 minutes here.
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MCM #350: Hudson’s Bay Company dives head first into beacons

The Hudson's Bay Company - the oldest retailer in North America - is showing everyone how to bring beacons into retail by rolling them out in 130 stores across North America. HBC partnered with Swirl, the iBeacon marketing platform company based in Boston, to implement this feat. Chuck dove head-long into this story by visiting the Boston Lord & Taylor and by interviewing Swirl CEO Hilmi Ozguc to get the amazing details on this massive roll out.
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MCM #349: Mobile deals work but not in all circumstances

The deal is a powerful incentive - for some sectors. A new study by GO Digital showcases the key ways mobile influences the purchase in different sectors including groceries, apparel & shoes and electronics/technology. The study also highlights a concept we'll coin here called "pre-emptive buying" which simply means a majority of consumers are making a shopping list and making up their minds about the products they buy before they enter the store. The question is, how do retailers influence this once they are inside their store...
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TWiLBM #192: Jesus Jones had it right

Welcome to episode #192. On the show: Factual's Trusted Data Contributor program; Target gets in the image recognition game; Applebee's hands over the keys to their Instagram account; Hillshire Brands bumps sausage revenue by 20% with beacons; Vibes gets personal with messaging; Marketron brings location-based services to broadcasters; DELI Amsterdam offers personality-based travel recommendations; First Data's new Perka loyalty program; PopJam's Instagram for kids; Guardians of the Galaxy VR premier. Our guest is Eli Portnoy of Thinknear talking about their new Location Score Tags.
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MCM #348: Can QR codes be smarter?

Do QR codes have a reputation problem or are they just not useful anymore? That seems to be the question with many saying they are the past and other saying QR codes are just misunderstood. The ScanLife app has been downloaded over 85 million times and they certainly think that there is room for smarter QR codes. In this episode Chuck explains what their platform does to amplify the simple QR code by providing tremendous value to the consumer.
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MCM #346: Is inventory the new location for retailers?

One of the allures of online and mobile shopping is that there is almost always a sure guarantee the product will be in inventory. You may have to wait a day or two for it to get to your doorstep but odds are the thing you order will be delivered. Not so for traditional retail stores. There is nothing more frustrating than finding the product you want, making your way to the store only to find it isn't available at that location. Inventory is becoming an important lever in retail behind experience and price and one company, Retailigence, is making sure you get the product you want when you want it.
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MCM #345: Mobile is the new smoking

The only thing that is more important to remember when leaving home for most of us - other than our smartphone - is our keys. This according to a survey done by Reputation Leaders on behalf of PayPal. This should be no surprise at all but what is are the numbers of hours we waste in the average day...standing in line to pay for things. Watch this quick episode to understand what that means to the mobile commerce opportunity.