This is episode #113 of This Week in Location Based Marketing. On today’s show we are 40% Google with stories about Zavers and Fieldtrip, 40% payments with stories on PayPal and GoBank and all in with RedStripe’s latest local initiative. Plus special guest Dan Foreman of Lumi Mobile talks the death of surveys.
To explore the huge shift in the ease and availability of data is Dan Foreman, Head of Business Development for mobile data collection company, Lumi Mobile. This episode is part educational, part tactical and part theoretical with a glimpse of the future thrown in for good measure. You will gain insight into how the data collection and surveying industry has modified their businesses in order to adopt mobile technologies, the concept of data spoilage and how to avoid that by choosing your key collection metric and what “passive data collection” means to the future of traditional surveys.