mobilemarketingminutecoverart

MMM #008: How social media is different on mobile

The majority of your customers access their social media accounts from their mobile devices. The majority of marketers aren't using this to their advantage. The minority of marketers that do are thriving - and probably stealing business from those that don't. The difference between social media on a big screen and it's counterpart on a portable screen is as different as driving a car versus piloting a plane. On the surface they have similarities: They both take you from point A to point B, they both turn right and left - but planes go up and down, pitch and roll and get you there faster. Social on mobile has the power of the plane which makes both Greg and I wonder why most marketers choose to take public transportation.
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MCM #359: Sometimes the smartphone needs some support

Right now, the smartphone is the hub of much of what we do. Most services, wearables and transactions rely on the computing power found on the smartphone (or through the smartphone to the cloud) to function properly. Think of your FitBit connecting to your phone to power your step count for example. Chuck shows us some examples of the complementary tech that relies on the smartphone as the hub of our digital lives.
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MCM #358: The stats show

It's always good to lean back and take a look at the mobile industry numbers once in a while and today we are doing just that. Chuck has accumulated the most pertinent mobile percentages and lists them out to give us perspective on this industry we all love. From low to high, here is the mobile industry.
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MAM #009: How to give your app a voice with SMS

An arsenal of tools. To win in marketing your app you need to use an arsenal of tools. The more you use, the more likely you are to succeed and one of the important pieces in your app marketing strategy needs to be SMS. There are tremendous benefits and Peggy outlines them in this episode. If you've ever wondered how to give your app a voice, to bring users back that have forgotten about your app or even to deepen the relationship you have with existing users, sit back and watch this episode. Of course, if you don't care about any of these things you may simply just carry on about your day...
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MCM #357: Who’s doing what with Beacons

The word of the fall in retail is going to be beacons with good reason. There are a number of innovative companies that have been experimenting with their use and this fall will see them commit fully to them. Chuck gives us a run down of the companies that are in this category - the ones that aren't sitting back and waiting for the end of retail. What will retail look like in the fall? Here's a glimpse.
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TWiLBM #195: Does anyone have a spare triangle?

Welcome to episode #195. On the show: Verve Mobile's programmatic direct platform; JCDecaux's CitiScape; Denver Beer Company's Explorer Challenge; VMBeacon brings mannequins to life; Amazon's Local Register; TD thanks a select few...very well; Cucalu confounds; Yahoo buys it's 31st mobile company Zofari; Glympse works on your wrist; Gilbarco-Vedder Root teams with Verifone at the gas pump. Our special guest is Debbie Landa, CEO and founder Dealmaker Media.
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MCM #356: Are notifications the new mobile operating system?

Notifications are emerging as the new mobile operating system. As mobile users find themselves buried in apps that once held promise but have somehow found their way off the main screen, notifications can help bring the value back if they are done right. A recent study by GroupM looks at the willingness and concerns consumers have with notifications and the results should leave everyone feeling opportunistic. Bottom line? Do notifications properly and there will be prosperity. However, the opposite is also true.
mobilemarketingminutecoverart

MMM #007: How and when to use mobile advertising to grow your business

In this episode Greg highlights key tactics when trying to use mobile advertising to grow your business as well as a caveat about the sequence in which you should do it. Remember, get your fundamentals down first before attempting to use this tool or even heeding the advice in this episode will be a waste of money.
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MCM #355: Why the shopping cart is the key to mobile commerce

People don't want to buy from a smartphone. This according to a huge study by GroupM. They do want to shop from them but most companies don't factor that into their research - they simply look at the transactions. Could the most important thing to measure become the wish list or what goes into the shopping cart? Many retailers at the forefront of mobile commerce are focusing there and this strategy will make a ton of sense once you watch this episode.