All posts tagged "Location based marketing"

  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    The future of mobile payments – according to Paydiant

    Chuck had the opportunity to visit the new Paydiant offices - they are the company behind MCX and Subway's mobile payments app. While there, Chuck was given a tour of their Customer Experience Lab to see the...

    • Posted November 25, 2014
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  • twilbmfront
    Everyone’s hooking up + Ryan Craver on beacons

    Welcome to episode #209. On the show: LINKNYC replaces payphone with WiFi in NYC; Radio Shack goes back to its roots with Little Bits; LivingSocial lets merchants in on the deal; Groupon acquires in-store analytics company Swarm;...

    • Posted November 24, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    The mobile mommy club

    Mobile influence is crazy when it comes to our purchase behaviour so it shouldn't be a shock when someone dissects its impact on a segment of the shopping population. This time around it is mothers and mothers...

    • Posted November 24, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    These are the global Mobile hierarchy of needs

    A new study by AT Kearney examines the global consumer's motivation to get online and, of course, Chuck breaks it down for the mobile crowd here. The simple truth is that all of us, in any country,...

    • Posted November 21, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    How beacons play in the path to purchase

    Chuck visited New York based Verve to hear how they see where beacons play in the consumer path to purchase. What came of it is summarized in this episode and may signify the emergence of a new...

    • Posted November 20, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    The physical retail report: Visits up, bounce rate up, return visits down

    Every month Euclid Analytics releases their numbers on physical in-store activity in their Retail Benchmark report. They use smartphones to track consumers as they window shop, browse inside the store and leave - think of them as...

    • Posted November 19, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    What happens after the beacon is when it gets interesting…

    Is it possible that we are entering the post-beacon era already? On one end we are still learning the impact that beacons can have on purchase decisions inside of stores but one enterprising company is looking at...

    • Posted November 18, 2014
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  • twilbmfront
    Of digital nomads, connected glass and purpose-driven wearables + Rob Cameron of Moneris

    Welcome to episode #208. On the show: Facebook challenges Yelp and Foursquare; Connected Glass by Rebecca Minkoff; The world's smallest GPS chip; Pay with your face; Coupons.com on your Samsung phone; Arki teaches us how to walk;...

    • Posted November 17, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    Samsung ups the ante in the battle of beacons

    Samsung is entering the beacon fray in a big way with their Proximity offering that was recently announced. Chuck visited IPG Media Lab in New York and talked with Scott Varland about this move by Samsung. This...

    • Posted November 17, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    The difference between male and female mobile shoppers

    As we all gear up for the holidays and the pending mobile shopping season, Chuck highlights a new study by BurstMedia and Rhythm New Media on mobile's impact with a specific focus on the difference between how...

    • Posted November 14, 2014
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