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All posts tagged "Location based marketing"

  • robgreg
    Why mobile needs to be a part of your strategy but NOT your only strategy

    Watch this quick episode to understand how mobile can wrap itself around and support business strategy and why it should never be alone and unsupported.

    • Posted October 23, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    The key to success in mobile means doing this

    We want our mobile everything and we want it now. Businesses want their mobile everything and they also want it now. Lost in the shuffle here is the key to mobile success - something Chuck brings to...

    • Posted October 23, 2014
    • 0
  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    Shopkick shows us the impact of beacons

    Shopkick - recently purchased by SK Telecom for $200 million - announced the contribution they've made to those retailers that use their services - both in dollars and increased spending.

    • Posted October 22, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    Retailers are FINALLY losing sleep over mobile commerce

    There should be no doubt of the importance of mobile commerce today. The fact that retail executives are now losing sleep over it is a sign that the magnitude of the opportunity is starting to sink in....

    • Posted October 21, 2014
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  • twilbmfront
    Gestures, crisps and Stuart Smalley’s playbook

    Welcome to episode #204. On the show: SideSwipe's gestures; FritoLays hands out samples in bus shelters; Pinpoint offers location-based audio game; Geofeedia and Adnear raise; TomTom opens up; Chico's embraces RFID; Loopd brings beacons to conferences; Lufthansa's...

    • Posted October 20, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    Can Apple Pay triumph where others have fallen flat?

    Today is Apple Pay day for the United States. The long-awaited launch of Apple's foray into mobile payments is here and we explore why Apple's incarnation is different from the early incumbents and why their approach may...

    • Posted October 20, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    You will spend $759 from your phone next year…

    That's right, the average participant in mobile payments will spend almost $800 from their phone next year - up from $397 this year - according to a recent eMarketer Report entitled “US Mobile Payments 2014: Updated...

    • Posted October 17, 2014
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  • robgreg
    The top 5 SMS platforms for agencies

    Greg has been on a mission to teach effective SMS marketing to, well, the world. Here he details the top 5 SMS platforms for agencies looking to sink their teeth into SMS marketing properly. Greg also dives...

    • Posted October 16, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    86% of retailers expect mobile sales to top last year

    Hard to believe that we are already talking about holiday sales but that's what is on the minds of retailers across North America right now. We've aggregated a number of studies looking at the impact that mobile...

    • Posted October 16, 2014
    • 0
  • mamfront2
    Use the power of 3′s to give your app a fighting chance

    Have you ever considered hiring an agency to help with your mobile app marketing? Sometimes it is much more effective and less costly to do so for many reasons (of which we explore in this episode). Should...

    • Posted October 15, 2014
    • 0
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