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All posts tagged "Location based marketing"

  • twilbmfront
    Gestures, crisps and Stuart Smalley’s playbook

    Welcome to episode #204. On the show: SideSwipe's gestures; FritoLays hands out samples in bus shelters; Pinpoint offers location-based audio game; Geofeedia and Adnear raise; TomTom opens up; Chico's embraces RFID; Loopd brings beacons to conferences; Lufthansa's...

    • Posted October 20, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    Can Apple Pay triumph where others have fallen flat?

    Today is Apple Pay day for the United States. The long-awaited launch of Apple's foray into mobile payments is here and we explore why Apple's incarnation is different from the early incumbents and why their approach may...

    • Posted October 20, 2014
    • 0
  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    You will spend $759 from your phone next year…

    That's right, the average participant in mobile payments will spend almost $800 from their phone next year - up from $397 this year - according to a recent eMarketer Report entitled “US Mobile Payments 2014: Updated...

    • Posted October 17, 2014
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  • robgreg
    The top 5 SMS platforms for agencies

    Greg has been on a mission to teach effective SMS marketing to, well, the world. Here he details the top 5 SMS platforms for agencies looking to sink their teeth into SMS marketing properly. Greg also dives...

    • Posted October 16, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    86% of retailers expect mobile sales to top last year

    Hard to believe that we are already talking about holiday sales but that's what is on the minds of retailers across North America right now. We've aggregated a number of studies looking at the impact that mobile...

    • Posted October 16, 2014
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  • mamfront2
    Use the power of 3′s to give your app a fighting chance

    Have you ever considered hiring an agency to help with your mobile app marketing? Sometimes it is much more effective and less costly to do so for many reasons (of which we explore in this episode). Should...

    • Posted October 15, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    Those who do it think it’s risky

    Who would have thought that mobile payment adopters think it is more risky than the casual or non-users. This based on a recent study by global management consulting firm, Kurt Salmon. The study examines the impact that...

    • Posted October 15, 2014
    • 0
  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    Getting beaconed at the Marriott in San Diego

    As Chuck travels around the world he seeks out the places that have started implementing the technology we talk about here on the show. This time Chuck was in San Diego and swung by the Marriott -...

    • Posted October 14, 2014
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  • twilbmfront
    Predicting predictions arrival

    Welcome to episode #203. On the show: Apple's location warnings; Places from Moment.me; Towstop sends a towing lifeline; GPS signal as art; Square's arrival prediction bet; In-mall WiFi advertising from Steps Away; Locqus Uberizing the service industry;...

    • Posted October 13, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    Beacons had better be on retailer’s Christmas shopping list

    Without adding to the hype around beacons this shopping season, beacons are going to be HUGE for retailers in the coming months. With a number of high-profile tests and deployments underway, this coming Christmas shopping season will...

    • Posted October 13, 2014
    • 0
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