MMM #008: How social media is different on mobile The majority of your customers access their social media accounts from their mobile devices. The majority of marketers aren't using this to their advantage. The minority of marketers that do are thriving - and probably stealing business from those that don't. The difference between social media on a big screen and it's counterpart on a portable screen is as different as driving a car versus piloting a plane. On the surface they have similarities: They both take you from point A to point B, they both turn right and left - but planes go up and down, pitch and roll and get you there faster. Social on mobile has the power of the plane which makes both Greg and I wonder why most marketers choose to take public transportation.