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All posts tagged "Location based marketing"

  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    NFC and QR codes get ready to rumble for mobile payments heavyweight belt

    As mobile payments makes considerable inroads to obfuscate credit cards and cash there is a deeper battle brewing out there. This one isn't just between Softcard or CurrentC or ApplePay, it is at the core. On one...

    • Posted October 31, 2014
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  • robgreg
    5 things to do immediately to make mobile convert

    We are tired of mobile idiocy so we've put together 5 things that you should do right now to make sure your customer doesn't quit on your mobile initiatives. They are simple but it is quite often...

    • Posted October 30, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    Ma and pa shops may have the answer to the beacon puzzle – thanks to Perka

    Here's a case where beacons are being used to enhance the customer experience while they are in-store - not trying to sell them something or bombard them with discounts. Perka, a division of FirstData, is distributing beacons...

    • Posted October 30, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    Even Elvis Presley is using beacons

    Beacons are being used everywhere these days. This episode looks at the most prominent beacon implementations to date - including an upcoming auto show on Regent Street in London. From sports stadiums, universities and airports to Elvis'...

    • Posted October 29, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    Will beacons turn department stores into mobile ad networks?

    Swirl, the beacon company that Lord & Taylor and HBC have hitched with is thinking of beacons in a whole different way and Chuck highlights why this is so significant to large retailers going forward. Hint: It...

    • Posted October 28, 2014
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  • twilbmfront
    I’m a whole lot of (Retail)Loco

    Welcome to episode #205. On the show: Our wrap from RetailLoco in Chicago includes 3 great interviews with Matthew Kulig of Aisle411, Charlie Larkin of GameStop and Elise Neel of Mapquest. Top stories of the week include...

    • Posted October 27, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    Here’s exactly how consumers will use their phones to shop this season

    What will consumers be doing with their mobile devices when it comes to shopping during the peak season? Chuck offers up a summary of Thinknear's findings from their latest research: The Mobile Marketer's Guide to Holiday Shopping...

    • Posted October 27, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    What, wait, physical retail isn’t dead yet?

    It is time for our monthly look at what is happening in the physical retail world - this according to Euclid's US Retail Benchmarks - and the news isn't all that bad! The demise of physical retail...

    • Posted October 24, 2014
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  • robgreg
    Why mobile needs to be a part of your strategy but NOT your only strategy

    Watch this quick episode to understand how mobile can wrap itself around and support business strategy and why it should never be alone and unsupported.

    • Posted October 23, 2014
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  • THE MOBILE COMMERCE MINUTE- PODCAST LOGO
    The key to success in mobile means doing this

    We want our mobile everything and we want it now. Businesses want their mobile everything and they also want it now. Lost in the shuffle here is the key to mobile success - something Chuck brings to...

    • Posted October 23, 2014
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