What happens when a team is acquired and moved on to a new product while keeping the team intact? This is exactly what happened when Mixbook acquired Caleb Elston and the entire Yobongo team to come over and innovate to help them move into the mobile world. This is what happened next.

I love these types of episodes – the “whatever happened to” type where we get a glimpse into what happened to some of the early startups I interviewed. Today it is Yobongo founder Caleb Elston. Caleb launched Yobongo at SXSW in the spring of 2011 to much fanfare and super competition. The last time he was on was right before the launch, before they raised $1 million, before the big guys (Facebook, Microsoft, Google and Twitter) really understood this industry and started acquiring like crazy and before deciding to sell Yobongo to Mixbook about a year after launch.