Welcome to episode #119 of This Week in Location Based Marketing. On today’s show: Guardly’s indoor emergency services, Banjo is chosen by Google+, Qualcomm’s greatest location advertising campaign ever, Hotwheels tweets for Camero’s, Sonar introduces us to the Bing Fund and Andrew Mason shows his character. Plus our resource of the week looks at the 10-Mile Range and our special guest is Jon Fisher Co-founder and CEO CrowdOptic
What happens when a team is acquired and moved on to a new product while keeping the team intact? This is exactly what happened when Mixbook acquired Caleb Elston and the entire Yobongo team to come over and innovate to help them move into the mobile world. This is what happened next.
I love these types of episodes – the “whatever happened to” type where we get a glimpse into what happened to some of the early startups I interviewed. Today it is Yobongo founder Caleb Elston. Caleb launched Yobongo at SXSW in the spring of 2011 to much fanfare and super competition. The last time he was on was right before the launch, before they raised $1 million, before the big guys (Facebook, Microsoft, Google and Twitter) really understood this industry and started acquiring like crazy and before deciding to sell Yobongo to Mixbook about a year after launch.
I called Rogers, my connectivity gate (aka carrier), to ask them to remove my voicemail service. I never check it because the only people that leave me messages are people I don’t know or don’t care to know. The problem is that they can’t just drop the service because it is a throw-in with other, [...]
Welcome to episode #114 of This Week in Location Based Marketing. On today’s show we bring you stories on Listia, FrontFlip, a deep dive into what Facebook graph search means to location, Rob’s latest obsession app called Moves plus special guest Grant Ritchie, Founder & CEO of Locationary and our resource of the week from Forrester.
This is episode #113 of This Week in Location Based Marketing. On today’s show we are 40% Google with stories about Zavers and Fieldtrip, 40% payments with stories on PayPal and GoBank and all in with RedStripe’s latest local initiative. Plus special guest Dan Foreman of Lumi Mobile talks the death of surveys.
Welcome to episode #111 of This Week in Location Based Marketing. On today’s show: A quick look at the state of telematics, Parking Douche, and a great campaign from Meat Pack in Guatamala. Plus our usual M&A and funding activity, our resource of the week and special guest Greg McAllister, co-founder and CEO of PushPoint Mobile
Welcome to episode #108 of This Week in Location Based Marketing. On today’s show: Can Bing perform as the underdog, what about the new Google Maps for iOS and we get to the Point on augmented reality. Plus funding news, our resource of the week and special guest Christian Geissendoerfer of Yoose.