twilbm180

TWiLBM #180: The human blackbox

Welcome to episode #180. On the show: Top stories featuring big news from Foursquare, Qualcomm, AT&T, Jose Cuervo, The Palladium Hotel Group, Project Edison at the Epiphany Hotel, LocAid's partnership with Tetherball, JCDecaux's Leinenkugel Summer Shandy campaign, Square's new features and cloudy future and AlterGeo's bold use of location data. Special guest Gideon Rubin of Local Market Launch.
twilbm168

TWiLBM #168: MicroBingSquare

Welcome to episode #168. On the show: The top 8 most relevant stories during the past week in location and contextual based marketing including stories from Microsoft, Foursquare, Shopcloud, Ryerson, NTT and Dwango, Nokia and GloveLove, PlaceIQ and Rentrak TV, ShopRite and PayNearMe. Our mobile minute with Chuck Martin examines what 77% of consumers want in return for their location data. Our app of the week is Spo.tt Messenger. Our resource confirms that location is the new currency of marketing. Our special guest is Mikhail Damiani of Blue Bite.
twilbmnewfront

This Week in Location Based Marketing #145: Your average run-of-the-mill NFC-enabled table

Welcome to episode #145. On the show: Foursquare's proactive recommendations; McDonalds' NFC Happy Table; Ubimo closes $2m; The PGA Tour partners with Xirrus for outdoor WiFi; JDS Uniphase launches Location Insight Services; 7Eleven invests in Belly with Andreessen Horowitz. Plus our featured app is CO Everywhere, our mobile minute with Chuck Martin looks at the biggest threat to your mobile strategy and our special guest is journalist and author Nora Young.
twilbmnewfront

This Week in Location Based Marketing #141: An insult to Naughty by Nature

On the show today: Foursquare sells your data - finally! Apple uses location to conserve your battery power. Inglot creates the ultimate video shadow box display. Coupons are making their post-recession comeback. Chuck Martin talks the mobile web retail push in our mobile minute. Jon Rosen of iInside is our special guest.
twilbmnewfront

This Week in Location Based Marketing #139: Will that be cash, credit or your face?

Welcome to episode #139. On the show today: Foursquare now showing ads but is anyone watching? Apple buys Locationary and HopStop to bolster their map offering. Google kills Latitude. TomTom chooses DMTI for Canadian location data. Uniqul lets you pay with your face. Our app of the week is QuadStreaker, Chuck Martin is back in our mobile minute to talk augmented reality and our special guest is Brian Wong of Kiip.
twilbmnewfront

This Week in Location Based Marketing #137: Pinterest gets physical with Nordstrom

Welcome to episode #137. On the show today: Nordstrom brings Pinterest into their stores. eMart's flying store. What3Words tries to make physical location easier with 3 words. Shopperception goes deep into buyer behaviour in physical stores. WyWy signs up Vodafone for cross-screen advertising. Foursquare and Deezer partner for concert checkins. Our special guest is Linden Skeens of Thumbvista
twilbmnewfront

This Week in Location Based Marketing #129: We are on the fringe

On the show today: Facebook rumoured to be in talks to purchase Waze for $1 billion; Square set to check in to Foursquare's neighbourhood; BlockAvenue launches to give your city a grade; Unilever goes hyper-local with rewards program; Outback Steakhouse jumps back in time to when check-ins were the rage; The VERY cool Pennies for Life campaign by Microloan; Pew enlightens us on the state of location in mobile; Plus special guest Duncan McCall, CEO of PlaceIQ.
twilbmnewfront

This Week in Location Based Marketing #128: The Idaho Show

On the show: ISIS brings loyalty to vending machines, Dwolla closes their $16.5 million series C, Kiip powers the "sour to sweet" campaign for Sour Patch Kids, MoodMedia pinpoints you by the music your hear, Google Now! comes to the iPhone and leaves a lot to the imagination, Foursquare is about to sell your data, PJs that tell stories + our very special guest, Ben Broca, founder of Now.
twilbmnewfront

This Week in Location Based Marketing #127: The get places, do things, pay less show

On the show: Tracking school buses and the children on them in the UAE and United States. Swipp brings sentiment to everything. Punch.in remakes the punch clock for the mobile era. Visa works with Fandango for location-based offers. Fiz brings location and leisure together to help discover things to do. Independent fuel retailers band together to create their own payment and loyalty initiative. Our app selection of the week is Foursquare's visualization of your checkins for the last year plus the resource of the week is the history of location-based games in one infographic and special guest Edward Marks of Twist.