All posts tagged "discovery"
This Week in Location Based Marketing #132: Radio, mail and fishing – kicking it old school
On the show today: TuneIn raises $25 million to get in your car; Royal Mail opens late so you can pick up your own mail; The Location Forum makes you pay for privacy guidelines; Bud + Blippar...
- Posted June 3, 2013
This Week in Location Based Marketing #131: The hunger (games) episode
On the show today: Shazam starts tagging in the background; Domino's delivers Pizza-smelling DVDs; Dunkin' Donuts gets you out of bed and eating breakfast; UberMedia changes the rules in targeted ads with UnberAds; Aruba Networks purchases Meridian...
- Posted May 27, 2013
This Week in Location Based Marketing #130: Mapping hate and printing hope
On the show today: Yahoo! continues to buy employees; Big data from Twitter showcases the hate; Alibaba takes a stand in the mapping wars; Lenticular printing teaches a lesson to abused children; The re-emergence of RFID for...
- Posted May 20, 2013
This Week in Location Based Marketing #129: We are on the fringe
On the show today: Facebook rumoured to be in talks to purchase Waze for $1 billion; Square set to check in to Foursquare's neighbourhood; BlockAvenue launches to give your city a grade; Unilever goes hyper-local with rewards...
- Posted May 13, 2013
This Week in Location Based Marketing #128: The Idaho Show
On the show: ISIS brings loyalty to vending machines, Dwolla closes their $16.5 million series C, Kiip powers the "sour to sweet" campaign for Sour Patch Kids, MoodMedia pinpoints you by the music your hear, Google Now!...
- Posted May 6, 2013
This Week in Location Based Marketing #127: The get places, do things, pay less show
On the show: Tracking school buses and the children on them in the UAE and United States. Swipp brings sentiment to everything. Punch.in remakes the punch clock for the mobile era. Visa works with Fandango for location-based...
- Posted April 29, 2013
This Week in Location Based Marketing #126: Faith is the price of progress
On the show: Stay within walking distance to your meetings with Walkscore; Nike uses 3D holographs to sell shoes in Amsterdam; Paying by sound in Beijing; K-Mart uses checkins to promote the world's largest bake sale; Asif's...
- Posted April 22, 2013
This Week in Location Based Marketing #125: Shazam, Layar and the quest for digital dollars + Darya Trushkina of Game Insight
On the show: Why Shazam could be the biggest retail enabler on the planet; can Foursquare discover a revenue source with version 6.0; will Layar help print turn digital dimes into dollars and will you pay $360/year...
- Posted April 15, 2013
This Week in Location Based Marketing #124: When whispers are louder than words
Welcome to episode #124: One ad metric to serve them all with Starcom and PlaceIQ. Tata Docomo makes it easy to check in without GPS or internet (but why?). Glympse moves onto the streets inside of BMW....
- Posted April 8, 2013
This Week in Location Based Marketing #123: The beer show
Welcome to episode #123 of This Week in Location Based Marketing. On the show: The Singapore government to roll out location-based services. Google's Niantic Labs (makers of the popular location-based game Ingress) gets into book publishing. Locu...
- Posted April 1, 2013