TWiLBM

with Asif Khan

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TWiLBM #192: Jesus Jones had it right

Welcome to episode #192. On the show: Factual's Trusted Data Contributor program; Target gets in the image recognition game; Applebee's hands over the keys to their Instagram account; Hillshire Brands bumps sausage revenue by 20% with beacons; Vibes gets personal with messaging; Marketron brings location-based services to broadcasters; DELI Amsterdam offers personality-based travel recommendations; First Data's new Perka loyalty program; PopJam's Instagram for kids; Guardians of the Galaxy VR premier. Our guest is Eli Portnoy of Thinknear talking about their new Location Score Tags.

MOBILE COMMERCE MINUTE

with Chuck Martin

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MCM #351: The new mobile Myers-Briggs – do you know yours?

Two new studies on mobile payments done by Nielsen and the National Retail Federation looked at the habits of actual participants in the mobile commerce and payments world. The studies were not as it relates to the whole population but only included the people already paying with their smartphones. Chuck summarizes both in 2 minutes here.

MOBILE MARKETING MINUTE

with Greg Hickman

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MMM #004: How to sell mobile into your organization…the right way

There is a gap between identifying a need for mobile and being able to convince others in your organization of its importance. Have no fear, you aren't alone and this episode helps identify the key things that must be done internally to bring mobile into a business properly.

MOBILE APP MINUTE

with Peggy-Anne Salz

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MAM #006: How to use testing to make your app better

Want to know the secret to a successful app? Well, listen up, here it is. Testing, iteration, interaction and testing again. In short, the secret to a successful app is hard work. There are no shortcuts in the app world any more. A huge part of the success of your app depends on a very important cycle with your customers - one that if done right will bring you closer to your customer (and satisfying their requirements of you) than ever before. That cycle is testing. If everything is in place and you are constantly testing and asking, every release that lands on your users screen should be closer and closer to what they want because they've told you so. How do you do it? Have no fear, Peggy outlines her A/B testing primer in this episode - things you can do and use right away to start bringing you closer to your user.
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