TWiLBM

with Asif Khan

twilbm191

TWiLBM #191: The in-experience store episode

Welcome to episode #191. On the show: Bonnaroo's beacon results; Heineken's @wherenext twitter service; Clear Channel launches their "Connect" platform; Petpace tracks the health of your pet; AdNear teams up with Mindshare for location targeting in Asia; Samsung launches "CentreStage" in BestBuy; Marriott launches LocalPerks; Birchbox opens up a real-life store in SoHo; Hermes' Fox Den window display; The Sensing Umbrella. Special guest is Henry Lawson of Autograph (the company that installed beacons in every store on Regent St)

MOBILE COMMERCE MINUTE

with Chuck Martin

mcm348

MCM #348: Can QR codes be smarter?

Do QR codes have a reputation problem or are they just not useful anymore? That seems to be the question with many saying they are the past and other saying QR codes are just misunderstood. The ScanLife app has been downloaded over 85 million times and they certainly think that there is room for smarter QR codes. In this episode Chuck explains what their platform does to amplify the simple QR code by providing tremendous value to the consumer.

MOBILE MARKETING MINUTE

with Greg Hickman

mobilemarketingminutecoverart

MMM #004: How to sell mobile into your organization…the right way

There is a gap between identifying a need for mobile and being able to convince others in your organization of its importance. Have no fear, you aren't alone and this episode helps identify the key things that must be done internally to bring mobile into a business properly.

MOBILE APP MINUTE

with Peggy-Anne Salz

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