Clip: How to promote your mobile application – with Robert Weber of Apperang.com
Here’s a clip of an upcoming post with Robert Weber of Apperang.com who gives us a sampling of his advice …
10 business models to generate revenue with mobile applications (and so much more) with Scott Schwarzhoff, VP Marketing at Appcelerator
Now that “app” has become an everyday part of our private and professional lives there is a considerable amount of pressure to have one, build one, market one and do it across mobile platforms but it can’t be expensive and needs to be done quickly, leveraging existing efforts. Sound familiar? Enter Appcelerator and their open source development platform, Titanium. Sitting …
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VaynerMedia, The New Jersey Nets and Gowalla strike again and why EVERY brand, big or small, should be using location-based marketing — With Sam Taggart
The New Jersey Nets, Gowalla and VaynerMedia are at it again. This time right in the New York Knicks (and Foursquare‘s) backyard. The Nets came to VaynerMedia as they were about to embark on a very aggressive marketing initiative, looking for some help to bridge the real and digital worlds. What did the VaynerMedia team do? It is well documented …
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The state of the mobile world (and some augmented reality) with Chaotic Moon CTO whurley
“whurley. Hmm.” That’s what I thought when I received an email from Chaotic Moon‘s PR person. They ended the email with “we know you’ll love whurley, we all do.” whurley, hmmm. So then I did some research, sat down with the man for an incredible UNTETHER.tv session and, quite frankly, I do love him and you will too. He’s an …
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How to leverage a personal brand to build a company with “Heroes” star Greg Grunberg, co-founder of Yowza
This is a great example of life imitating art. Greg Grunberg played an idea tinkerer named Sean Blumberg on a TV show called Felicity about 10 years ago. His character came up with one idea after another after another including the condom that plays “here comes the bride” and the famed smoothaise. Fast forward to June 2009 and Greg co-founded …
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Clips
Clip: 2 Questions you need to ask when starting your mobile company with Geoff Lewis, CEO of TopGuest.com
This is a quick clip of another great UNTETHER.tv conversation, this time with Geoff Lewis, CEO and co-founder of TopGuest.com. …
CLIP: 3 Levels of Engagement to think through as you determine how to generate revenue for your app with Scott Schwarzhoff of Appcelerator
This is a quick clip of a great, sweeping conversation I had with Appcelerator’s VP of Marketing, Scott Schwarzhoff about …
Do these 3 things to ensure you create awareness for your mobile application. With Aaron Kardell
Everyone is trying to figure out how to create awareness for their applications in this ultra-competitive and growing app economy. …
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Why the future of mobile is hyper local
This article originally appeared on MobileMarketer There is an awkward pause at the beginning of most social engagements for smartphone …
When there is not an APP for that
You’ve got to hand it to Apple, they have single-handedly created the mainstream mobile application market. I know, for all …
Don’t tell me small means limited – a lesson from MLB for mobile application design
I was watching the Yankees play the Royals this afternoon on my iPad (thanks to MLB.tv) and got to thinking …
How do you celebrate new employees?
This morning I was explaining my personal view about how to integrate new employees into a company to a client …
Article: How to Mobilize the Masses
Five years ago, I read a report about Nigerian grain farmers leveraging mobile networks and a Nokia feature phone to …
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