The Score had a television audience of 7 million Canadians and a mobile audience of 4.5 million around the world. It made the only logical decision which was to sell the television station and focus on mobile. Why? List en to Tom Hearne explain their very logical approach to this challenge – one that many media outlets are facing today.
To say the emergence of mobile has caused a mass media shift would be, well, an understatement. Television, newspapers and radio are in the process of being reinvented whether they like it or not. The media industry is slowly folding over itself and the blurring between traditional print, television and radio is happening right before our eyes. I dare you to find one outlet that isn’t encroaching on another today – this isn’t creative destruction anymore, this is a land grab with huge economic consequences.
In this full keynote from UNTETHER.talks, Polar Mobile CEO Kunal Gupta dives into the impact that mobile and the post-pc era is having on traditional media and offers some insight into where they should focus their resources.
Polar Mobile CEO Kunal Gupta answers the question: How will traditional media companies make money with mobile.
The print industry is in a transition period. While some look at what is happening as the end of the newspaper, others are more optimistic and sense a greater opportunity as newspapers and media around the globe re-invent themselves in the digital and mobile worlds. Enter Pressly, a Toronto, Canada based company co-founded by Jeff […]
In this segment, Jeff Brenner, CEO of Pressly, answers the question why are some of the largest brands in the world coming to his company, how they convince companies to abandon their previous efforts in building native applications to use their platform, how they landed the Toronto Star as their first marquee client, why using Flipboard is not a good brand decision and why build a web experience over a native app.
In this first segment of our episode with Pressly CEO Jeff Brenner, we focus on his background, where the opportunity is in the publishing space, attacking the engineering hurdles of building a disruptive product and what the challenges have been transitioning from a consulting company into a product company.
What happens when the television is no longer the focal point in your living room? Sure, it is on, glowing with movement but, more and more people are looking down at these smaller mobile screens with television in the background as noise. Scott Rosenberg’s company, Umami, is tackling this engagement challenge head on and here’s how they are changing the television industry as we know it.