Jonathan Treiber, co-founder of marketing firm RevTrax helps us understand the impact that mobile is having on the way retailers attract and retain customers. This is one of those episodes that you realize the incredible impact – good and bad – that mobile is having on the way retailers do business. It’s not enough that they have to run their business, stock their shelves or fend of Wal-Mart and Amazon and Staples and Costco, they also have to deal with the impact of an always on, always connected smart consumer. This isn’t easy.
Chuck Martin is high energy, intense and insanely knowledgeable, this episode is dense with material and takeaways (like what Best Buy SHOULD be doing to ensure long-term viability and our mutual loathing for banner ads) as well as forward-looking thoughts on the likes of Google Glasses and wearable computing. We even tackle a little existentialism and ponder (out loud) the question of whether or not we are in the middle of the age of enlightenment or innovation. Seriously.
Niche and net new revenue are at the core of mobile. Knowing the audience you are selling to and converting them into repeat (read: loyal) customers is at the core of what Beergram is doing for craft breweries in neighborhoods across the United States. This is the story of Andrea Sanchez and turning her passion for this business into a business unto itself.
In this episode Alexis Rask, VP & GM of Brand partnerships for Shopkick, walks us through how they help move customers to become brand advocates for their clients and offers a number of simple techniques that companies can start using today. Loyalty is about attention to detail and understanding how a customer thinks and deserves to be treated. The process Shopkick uses to help their customers deepen their relationship with their own customers is the starting point for success in commerce. We also talk about the process Shopkick uses to decide what features to add to their product, why Shopkick is at the hub of all mobile activity, where she sees this industry progressing towards and why she took the gamble to pack up from New York and head to the Bay Area to work with Shopkick.
To compete today, retailers must refocus their strategies, including adding digital spend to their ad budget, providing store associates with mobile devices and personalizing promotional messages. Join Gary Schwartz of Impact Mobile in this session to learn about how brands including Hot Topic, Estee Lauder and Coca-Cola are increasing conversion by engaging shoppers across channels.
Just saying the word “retail” conjures up images of shuttered doors and boarded up windows or barcode-reading smartphones price-checking on Amazon while strolling down the empty aisles of Best Buy. If you are traditional media you might focus on the pain this industry is feeling, the disruption that is happening and the new normal state of flux that mobile has ushered in.
To explore the concept of loyalty and how mobile changes everything I’ve called on Rick Ferguson, VP Knowledge Development at Aimia – the company you’ve never heard of but the company that manages loyalty programs for some of the largest brands on the planet including Airmiles and Aeroplan – to help us build our loyalty strategy.
What is the one thing that will make or break mobile commerce and marketing in the coming years? According to Impact Mobile CEO Gary Schwartz it will be the ability to translate the relationship we have with our mobile technology into a respected relationship with brands and retailers.