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How will mobile disrupt the television, print, automotive and payment industries – according to The Variety Group, Visa, Turner Broadcasting, Coca-Cola and MTV

How is mobile going to disrupt the television, print, distribution, automotive and payment industries? What is the impact on our consumption pattern and the way we communicate – and are communicated to? What about cash? What does the future hold for hard currency? What about the flow of funds?

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Jonathan Stephen

How JetBlue Airways uses mobile to create loyalty and drive revenue – with Jonathan Stephen, head of mobile

Jonathan Stephen is head of mobile for JetBlue Airways and he lets us in on how this progressive and service oriented company has adopted mobile as part of their day-to-day operations. Jonathan knows his mobile and is bringing that considerable expertise to the JetBlue mobile strategy – both consumer facing and internal facing.

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What about mobile keeps The Variety Group, Nokia, Coca-Cola, MTV, OnStar and the Miami Dolphins awake at night?

Ever wonder what keeps some of the biggest brands on the planet awake at night when it comes to the impact that mobile is and will have on their business? In this composite clip you’ll hear the answer to this question from Neil Stiles of the Variety Group, Tom Daly from the Coca-Cola Company, Tery Howard of the Miami Dolphins, Joe Lalley of MTV, Marco Argenti of Nokia, Steve Schwinke of OnStar, John Orlando of Sixth Sense Media and Todd Daubert of SNR Denton

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Brett Serjeantson MediaMiser

Brett Serjeantson, CEO of MediaMiser, on the disruptive impact that mobile is having on the PR industry

Brett Serjeantson, founder and CEO of MediaMiser helps paint the picture of how mobile is changing their business and what is in store now that we are collecting content that needs to be monitored from multiple sources – mobile being one of them. If you have ever wondered what significant changes are in store in PR and how your company can use these shifts to your advantage, this is the episode for you.

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ramneek bhasin

How TheFind became the number one mobile app in the brand new “Catalog” category in Apple’s AppStore – with Ramneek Bhasin, VP Mobile

For the first time since 2009, Apple added a major category to the AppStore – this time around it was the Catalog category. What is the significance of this and how important is the catalog industry on these mobile devices?

To answer these questions and many more we went right to the makers of the number 1 ranked mobile app in the category, TheFind.com, and previous guest Ramneek Bhasin the GM of mobile and catalogs for TheFind.

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Wen Tian SnapHop

How to effectively use mobile marketing to drive revenue for your business – with SnapHop founder Wen Tian (Part 3)

In this, the third and final segment, Wen gives us some tactical mobile marketing advice. Included is the fallacy of the mobile display ad, how attention plays a part in the way marketing works in mobile and what companies should be doing to have an impact on their business with mobile.

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Wen Tian SnapHop

How SnapHop found a niche automating time consuming mobile marketing activities – with founder Wen Tian (Part 2)

In this, the second segment, we dive into how Wen determined the business to get into, the product offering and advantages, how they plan on staying relevant and useful to their clients and how effective they’ve become to their clients. We also explore how they closed their first client, how they make money and how they decided on their customer mix (I love the fact we talk about their customer acquisition cost and expected revenue from each customer and how that decision is crucial to success.

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Wen Tian SnapHop

How to move your business forward with mobile marketing – with SnapHop founder Wen Tian (Part 1)

In this first segment, we explore Wen’s rise to mobile marketing, what opportunity he saw in the mobile space that attracted him to start SnapHop, why he chose to focus on mobile marketing and engagement, what some of the challenges have been growing his mobile business, what SnapHop does and how Wen defines a mobile marketing campaign.

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Damien Patton Banjo

How Banjo decides when to turn on revenue and the perils of doing that too soon – with founder Damien Patton (Part 3)

In the final segment of this episode we talk revenue and vision. How and when does Banjo turn on the revenue stream? What are the perils of turning to revenue too early (or too late) in a startup’s life? How do they decide when is the optimum time to start asking for money? Where is the social/local/mobile world heading? What gets Damien excited about the future of this industry?

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Damien Patton

Why success for Banjo means you shouldn’t need to take your phone out of your pocket – with founder Damien Patton (Part 2)

In segment 2 of this episode we talk shop. What exactly is Banjo – what does it do, where does it fit in a user’s day and what are some use cases where Banjo thrives. We also talk about the balance between technology and the user experience, how Banjo incorporates user feedback, how they attract the right people to work for them and how the product matches up against Damien’s original vision

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Damien Patton

From Desert Storm to NASCAR Chief Mechanic to founder and CEO of Banjo – with Damien Patton (Part 1)

In this first segment of our episode on Banjo, we dive into the backstory: What founder Damien Patton’s inspiration for Banjo was, what his background is, how he got here and where he wants to take his company.

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jeff brenner Pressly

Why publishers need to move quickly in mobile and how they can start earning revenue – with Pressly CEO Jeff Brenner (Part 3)

The print industry is in a transition period. While some look at what is happening as the end of the newspaper, others are more optimistic and sense a greater opportunity as newspapers and media around the globe re-invent themselves in the digital and mobile worlds. Enter Pressly, a Toronto, Canada based company co-founded by Jeff [...]

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