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How to Build a Communications Platform for Today’s Hospital

Terry Edwards Perfectserve

The challenges of efficient communication within today’s hospitals is two-fold. First is simply the huge volume and complexity of daily communications between physicians and medical staff, and second is the sad fact that the vast majority of hospitals in North America run on legacy systems not equipped with the HIPPA-compliant technology required to handle the bandwidth or the complexity.

In part two of his interview with PerfectServe President and CEO Terry Edwards, Rob learns that the solution to this major health care industry problem may be lightweight mobile services which do not require a costly change in infrastructure or human behaviour, but seek to ‘fill the gaps’.

How Banjo cures disappointment – with CEO Damien Patton

damien patton untether.talks

Damien Patton, CEO of Banjo, was a keynote speaker at the recent UNTETHER.talks summit held in Toronto at the end of June and we sat down to discuss a few prescient things that Banjo helps to evolve. First up was the way that Banjo enables proximity-based relationships and why it is important to building and fostering connection. Next it was what the long term implication of this type of enabling software is on forming, maintaining and broadening relationships.

Why data is the new new frontier for mobile entrepreneurs – with INRIX Director of Communications Jim Bak

Jim Bak Inrix

How can mobile influence what we pay at the pump, reduce harmful pollutants, get us where we are going faster and contribute to urban planning? Listening to to Jim Bak, Director of Community Relations for INRIX, you will get the big picture of just how important and enabling mobile is becoming. Also, if you are an entrepreneur, you can’t help but look at this space as the wild wild west – so much opportunity.

How Scoople is using mobile to gather the collective sentiment of today’s news stories in real time – with co-founder Alain Mayer

Alain Mayer Scoople

Alain Mayer is the co-founder and CEO of Scoople – a mobile application that allows all of us to share our opinions about the news in real time – something that we’ve done inside of their product 150,000 times already. In this episode we shine the light on the future of news distribution, the impact of hyper local, the incredible power of real-time reader engagement and polling plus the sentiment layer and how that may just be the single most important piece of data we can collect.

Brett Serjeantson, CEO of MediaMiser, on the disruptive impact that mobile is having on the PR industry

Brett Serjeantson MediaMiser

Brett Serjeantson, founder and CEO of MediaMiser helps paint the picture of how mobile is changing their business and what is in store now that we are collecting content that needs to be monitored from multiple sources – mobile being one of them. If you have ever wondered what significant changes are in store in PR and how your company can use these shifts to your advantage, this is the episode for you.