In this episode, Richard Qiu, VP Biz Dev Mobile at TRUSTe, will help you understand the implications of trust and the importance of planning and pre-planning in order to prevent a catastrophe from happening before, during and after a serious breach of trust.
How can mobile play a part in brand extension for professional sports teams? According to John McCauley, Senior Director, Digital at Maple Leaf Sports & Entertainment, it is the perfect way to deepen the relationship between the teams and their fans. This episode is dedicated to understanding why that’s important and how they have done it.
How does an entrepreneur remain sane in while everything changes over night? Look down for a moment and entire industries will have shifted or fallen off the map. According to Fixmo CEO Rick Segal, have a plan B and C and D while at the same time be aware that the idea you started with may not be the idea you end with.
In a prescient and timely keynote, Asif Khan (founder of the Location Based Marketing Association) proclaims the death of GEO and in this clip he outlines the reason: GEO has become dial tone and the smart marketers are waking up to that very concept.
This is a small clip of Doug Stephen’s UNTETHER.talks keynote. In this incredible 7 minutes, Doug walks us through the simple question: Where do retailers need to start and what is the impact of the new path they need to take to reach and eventually sell in this new new world.
You know her as Amber Mac, author of Power Friending, columnist for the Globe and Mail, videographer for Fast Company magazine, host of AppCentral on CTV, host of her video podcast CommandN and co-host of The Social Hour on the TWIT Network. She was also the opening keynote for UNTETHER.talks in June and this is [...]
Joe Gillespie’s company, Zoove, counts CBS, Disney, Dove, Xfactor, American Idol, the NFL, ESPN, The Weather Channel and Suzuki as customers. They’ve done it helping bridge the gap between traditional media and our phones with a product called Star Star. This is their story.
When Tomi speaks about mobile, we tend to listen because his focus is on the spots where money can be made. Period. He is the southsayer of mobile and a prophet of mobile revenue and this episode is so important, you need to download it and listen to it many times.