Mathew Lazarus is the co-founder of a company aptly named Mobilosophy. They specialize in helping companies bring their team, business requirements and mobile wishes together to form something that satisfies their customer’s needs (as opposed to their own). This conversation is incredibly rich and touches on team tactics, development strategies, feedback processes (customer and users), testing and QA implementation and answering the single most important question you can to make sure you do this mobile thing properly.
This episode featuring David Shalaby, co-founder of Toronto, Canada based TapTrack will help us navigate towards the bright future of NFC and away from that payments world it was set to upend. What you’ll find is a very frank discussion on the potential uses of this almost-already pervasive platform (by the end of this year NFC will be in 500 million devices worldwide). Once you get over the fact that the value here is NOT yet in payments and you start looking at other solutions that will emerge – many of them outside of the phone – the opportunities for entrepreneurs seem endless.
Chris Savage, co-founder of video host Wistia shares incredible insight into how mobile and video are converging. Chris share how you, the content creator, business or marketer should be looking to mobile video to help deepen the relationship with your audience and grow your business. Can you say ground floor?
Two industries that mobile has the potential to disrupt are education and healthcare but the walls around them seem high and thick. Sometimes this is not the case and, as you will see during this episode, the way in is often simpler than you think. This is the story of one company that is using mobile to help hospitals make more money.
China has become the largest mobile market on the planet and a fertile ground for entrepreneurs and businesses to find new revenue sources. This episode features Piyush Shah, VP & GM, Developer Platform and Performance Advertising for InMobi. talking about the best strategies for entering and succeeding in this market.
Ben Broca is a first time entrepreneur tackling a huge challenge – real-time. This episode dives into why the world needs another real-time social discovery application, how he has morphed his company from consumer focused to that of one targeting businesses with big data, how he built his “perfect experience” first and scaled it using software and how he ended up being featured by Apple on 3 different occasions.
This episode of full of insights into the impact that mobile is having on data collection in emerging markets. Jasmeet Sethi, Head of Consumer Insights for Ericsson ConsumerLab in India, and his team have changed their approach to data collection because of mobile, their two key learnings as a result of this transition to mobile research, how to decide what data to collect and what to leave and where his industry must evolve to in order to continue adding value.
This is, of course, the story of OOOMF, the LaunchRock for mobile applications but that is not where they started. In this episode you will hear about that disastrous (or serendipitous) meeting with the mentors and what it did to set their sites on new, fertile ground in the mobile space. Mikael offers considerable insight into techniques they used to pivot quickly, grow their community and secure their seed round.