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Brett Serjeantson, CEO of MediaMiser, on the disruptive impact that mobile is having on the PR industry

Brett Serjeantson MediaMiser

Brett Serjeantson, founder and CEO of MediaMiser helps paint the picture of how mobile is changing their business and what is in store now that we are collecting content that needs to be monitored from multiple sources – mobile being one of them. If you have ever wondered what significant changes are in store in PR and how your company can use these shifts to your advantage, this is the episode for you.

Shifty Jelly: The story behind the Amazon Appstore story – with co-founder Russell Ivanovic

Russell Ivanovic Shifty Jelly

Being featured by Amazon on their Android Appstore seems to be a good idea – exposure, marketing, awareness and a guaranteed 20% of your asking price. I invited Russell Ivanovic, co-founder of Shifty Jelly, to come on to the show and talk about their experiences. A lot has been written about Shifty Jelly’s very public [...]

Bell Mobility: Understanding the state of mobile advertising today and how to make it work for you — with Nauby Jacob

Bell Mobility

UNTETHER.tv was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto. Mobile advertising means different things to different people but we can all agree that it is at a very important and influential stage of its existence. As this medium [...]

Trying to make a living in mobile? Why not become an advocate for your client, not the mobile industry says Media Experts’ Richard Ivey

Richard Ivey

UNTETHER.tv was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto. Richard Ivey, Senior Vice-President Customer Service at Media Experts gives us a level-headed run down of how and when to use mobile. His approach is realistic and challenges the [...]

Why Apple’s iPad and other tablets won’t kill nor save the printing industry according to Transcontinental Media VP, Dominique-Sébastien Forest

Dominique-Sébastien Forest

UNTETHER.tv was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto. We’ve been hearing about the demise of traditional print media as a result of its digital counterpart since the web became a commercial vehicle in the 1990′s. Now the [...]

Attacking the “making money with mobile applications” conundrum and winning with David Offierski of Clip Mobile

David Offierski

UNTETHER.tv was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto. Making money with a mobile application is not easy – in fact it is pretty rare these days. Dave Offierski, founder of Clip Mobile and I catch up in [...]

How Sympatico Mobile became Canada’s one-stop shop for mobile – including running the country’s largest mobile ad network – with Brad Cressman, Director of Sales & Marketing

Brad Cressman

UNTETHER.tv was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto. How does Sympatico, one of Canada’s largest portals, and the purveyors of the largest mobile ad network in Canada deal with this growing industry? Head on according to Brad [...]