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How has a well-known brand like the Miami Dolphins brought mobile to their legions of fans and how do they see it impacting the in-game experience, the at-home experience and the on-couch experience, of football watching. In this great interview, Tery explains their strategy and even opens up about moving from a proprietary device to an app and the reasons why.

When it comes to media brands and engagement there isn’t anyone better at reaching their audience than MTV. Joe Lalley, VP Digital Products at MTV talks to us about their mobile strategy and how important it is to MTV’s content strategy, how MTV deals with the multiple screens their viewers consume content on these days and how MTV makes their content’s relevancy remain high between episodes.

Data collection has never been more in the forefront than now with the incredible adoption of smartphones and other mobile devices. There isn’t a store, kiosk, bank, gym, restaurant or business that doesn’t collect some form of data but we often don’t think twice about how it gets collected, stored and analyzed. That’s what Sze [...]

Why is mobile a key ingredient of a modern marketing strategy? What are the first few things that an organization should be looking at to get their feet wet and be effective right out of the mobile marketing gate? Why is SMS still so important for marketers? How do you build location into your mobile [...]

The promise of mobile runs across all industries and the information we are seeing out there is that generic. Mobile enhances sales. Mobile decreases support costs. Mobile draws customers. Mobile increases loyalty. Mobile increases revenue. But how does the hospitality industry use mobile to do this? It is for this reason that I asked Michael [...]

If you’ve ever purchased a daily deal or two you’ve quickly realized a few challenges that, in hindsight, are obvious. The first is that you need to find the one service you want from the hundreds of daily deal services that are operating today. Second is you need to be on top of the deals [...]

Arguably the single point of failure for good products is discovery – it is very hard to rise above the crowd in mobile today – so we should always be on the lookout for new ways to do this. Enter Bizmey and VP Business Development, Salman Habib. Bizmey is a mobile application distribution network with [...]

I’m not sure this session needs an introduction – certainly not the other guy in the episode: Mike Schneider, AKA Schneidermike. Schneidermike, SVP at the digital incubator inside of Allen & Gerritson, is a leading leading leading thinker in the location-as-dialtone world we are entering and is the co-author of the most comprehensive book on [...]

Quick, what industry is currently being disrupted at a rate not seen since worldwide overnight shipping was invented? Quick, what industry is at the crossroads of “way too much change” and “way too many options” thanks to mobile? Retail. To say mobile will be disruptive to the retail industry is an understatement. We are already [...]

Location analytics is a new industry to a new industry – location-based marketing. We all know, intuitively, the power that mobile holds when it comes to marketing to nearby consumers but the question of ROI is now creeping into the conversation more and more. Enter Rob Reed and his mobile analytics company, MomentFeed. How important [...]

How do you generate revenue from mobile ads? What exactly does “85 million uniques” mean? What is the fastest and most direct route to target your specific demographic? How do you use mobile to test new markets via mobile ads? These are just some of the questions tackled in this episode with Ken Harlan, CEO [...]

Being featured by Amazon on their Android Appstore seems to be a good idea – exposure, marketing, awareness and a guaranteed 20% of your asking price. I invited Russell Ivanovic, co-founder of Shifty Jelly, to come on to the show and talk about their experiences. A lot has been written about Shifty Jelly’s very public [...]