Answering the key location based marketing questions – and a ton more – is Shuli Lowy, Marketing Director at Ping Mobile. She offers up a number of very specific tactics and tips as well as pitfalls to avoid as companies contemplate and embark on location based marketing initiatives.
What are the skills necessary to launch an app? Mikael Cho, founder of OOOMF and Launch This Year walks us through the 9 essential skills everyone needs to master in order to have some modicum of success leading to an app launch.
Being a part of a mobile startup right now is incredibly intense. We don’t often get a glimpse of what it looks like right at formation period. We certainly don’t get a chance to hear raw, real advice from the partners so close to the action but here it is. Aneil Mallavarapu and Jason Fischl, co-founders of Blipboard, offer incredible insight into the middle of this startup storm – as they are building.
In a prescient and timely keynote, Asif Khan (founder of the Location Based Marketing Association) proclaims the death of GEO and in this clip he outlines the reason: GEO has become dial tone and the smart marketers are waking up to that very concept.
This is a small clip of Doug Stephen’s UNTETHER.talks keynote. In this incredible 7 minutes, Doug walks us through the simple question: Where do retailers need to start and what is the impact of the new path they need to take to reach and eventually sell in this new new world.
You know her as Amber Mac, author of Power Friending, columnist for the Globe and Mail, videographer for Fast Company magazine, host of AppCentral on CTV, host of her video podcast CommandN and co-host of The Social Hour on the TWIT Network. She was also the opening keynote for UNTETHER.talks in June and this is [...]
Joe Gillespie’s company, Zoove, counts CBS, Disney, Dove, Xfactor, American Idol, the NFL, ESPN, The Weather Channel and Suzuki as customers. They’ve done it helping bridge the gap between traditional media and our phones with a product called Star Star. This is their story.
What does it take to launch a mobile application successfully? This is the story of how John Casey and team his team at FreshFluff changed the shape of one app’s marketing efforts, launched it to thunderous media coverage in non-tech press and learned some valuable lessons along the way.