UNTETHER.tv

Anne Frisbie, VP & Managing Director North America at InMobi, returns to UNTETHER.tv to talk about the mobile shopping experience and how mobile affects the traditional retailer, just in time for Thanksgiving 2011.

UNTETHER.tv dives in with Zappos mobile team leads, Ian Klassen and Alex Kirmse, about the experience and pressures of building a mobile experience that reflects the brand the company has become. We even get into some forward thinking talk about where Zappos plans to go in 2012.

Quick, what industry is currently being disrupted at a rate not seen since worldwide overnight shipping was invented? Quick, what industry is at the crossroads of “way too much change” and “way too many options” thanks to mobile? Retail. To say mobile will be disruptive to the retail industry is an understatement. We are already [...]

The promise of location based marketing is that it will drive foot traffic to retail locations. The question we’ve all been struggling with is how can we use mobile to drive that traffic without giving away your shirt. Enter Eli Portnoy and his company, ThinkNear. I asked Eli to come on to UNTETHER.tv to walk [...]

Mobile Commerce, M-Commerce, mobile checkouts, QR codes, NFC, in-store, near-store – what is state of mobile commerce and how do you as a consumer or retailer start to use, leverage and drive commerce from a mobile device? These are the questions that are burning holes in our heads and starting to burn holes in our [...]

One of the main tenants of mobile is the direct line to consumers which should allow for a higher level of personalization and lead to a higher degree of customer loyalty. But how? This seems like a pretty steep mountain to climb – especially after the same thing was promised on the web. This is [...]

How does a company differentiate itself in a very crowded discount and coupon market dominated by companies like Groupon, LivingSocial and Facebook? That’s why I asked Mike Davis, the co-founder of Ringleadr.com on to UNTETHER.tv. Ringleadr is a reverse Groupon where consumers decide what discount to what company they would like and propose it to [...]

There is an abundance of news around companies enabling mobile commerce these days – from apps to the swipe to the elusive ewallet there is not shortage of activity in this space. As this technology “matures” innovative companies start to pop up that help create efficiences – to speed the process of paying up. This [...]

What is the impact of mobile commerce? That question is the reason I asked Pankaj Gulati to come on to UNTETHER.tv and talk about what his company, MoreMagic, is doing and how it is having a material impact on people around the world. In developed nations we tend to see mobile commerce as a way [...]

Do you care about mobile? According to Gary Schwartz, CEO of Impact Mobile, if it doesn’t generate revenue, sell product or drive tonnage the answer should be no. Mobile should act as a tool to help you sell more product, and unless your business is mobile, leave the mobile innovation out of the equation for [...]

What’s the power of SMS in business? That’s like asking what’s the power of a one on one relationship with your customer. David Wachs, President of Cellit, a company that has helped some of the biggest brands in the world understand and embrace mobile as part of their business, talks about their experiences building out [...]

The web has spoiled us as consumers. We’ve got the world’s inventory at our fingertips and we expect this type of information from all retailers – including the bricks and mortar ones down the street. Jeremy Geiger and his team at Retailigence are tackling that very opportunity – inventory 2.0, the last mile of supply [...]