Mobile advertising is in transition – from something unknown and underused into one of the most personal and targeted opportunities to move consumers through a path to purchase without friction. Right in the middle of this transformation is the guy that brought you iAds – Lars Albright, founder of Quattro Wireless (sold to Apple) and now Session M. This is a glimpse into the future of mobile advertising with about a thousand tips to help you become effective with mobile advertising today.
Is location the holy grail of relationships? Banjo CEO Damien Patton explains how location is adding new layers of relevance that will forever change the way we connect with people, brands, and the world around us.
How does a mobile developer build a company from an existing and known audience? How important an ingredient is passion and community in the success equation? Can you drive revenue through a niched and fickle market? Is there a business porting board games into mobile games? I invited Chris Ewington, founder of Codito Development Inc., purveyors of the Sage Board Games brand to answer these questions.
What does it take to build out a string of successful mobile businesses and what does mobile mean to traditional business? Dan Martell has some incredible insight into some of the top mobile companies that are challenging existing incumbents – he either invests in them or advises them. He’s also turned his sights to his next startup, Clarity.fm, where he combines his passion for advising startups with mobile in a decidedly old-school, voice-first way.
A number of publishers are going HTML5 instead of native app for their mobile strategy. Is this HTML5′s debutante ball? Is this leading shift an indication of things to come? Is there a more definitive answer to that age-old question of when to go HTML5 and when to go native yet? That’s why we tracked down Carnet Williams, founder of Sprout (an InMobi company) and HTML5 soothsayer from Bangalore, India to get answers these questions and more.
In this segment, Jeff Brenner, CEO of Pressly, answers the question why are some of the largest brands in the world coming to his company, how they convince companies to abandon their previous efforts in building native applications to use their platform, how they landed the Toronto Star as their first marquee client, why using Flipboard is not a good brand decision and why build a web experience over a native app.
PlaceIQ Co-founder and CEO Duncan McCall shines a light on how the information that is around us – time and location – creates a context to buy and how consumers and companies can start benefiting from it.
We’ve all used this app, Shazam, but what we failed to see from the start is just how this one app that helps us discover music is now poised to take on the advertising industry and it has the reach and users to do just that. David Jones, EVP at Shazam Entertainment is in the middle of all of this and took some time to talk the past, current and future of this little app that could.