As the first 3rd-time guest on UNTETHER.tv, Scott Kveton should be familiar to you. We have documented the rise of his company, Urban Airship, and this episode keeps the spotlight on their growth and plans for the coming year. Learn about how they are building out their Passbook product, their huge growth in revenue and employees and hear their plans for becoming part of the mobile infrastructure
With millions of users and many more check-ins, location based marketing is upon us, but is that the best we can do? Location Based Marketing Association Founder, Asif R. Khan, will take us through the death of the check-in, and explore the emergence of a world where every person, place and thing will will be united by the power of geo, presenting advertisers new ways to engage consumers.
This episode features David Rush, the co-founder and CEO of Evzdrop and we find out how he identified that spot – an elusive one – that no one seems to be focusing on in the location-based marketing world. We talk at length about the process he took to find his niche, the process he used to refine his pitch (to himself, his co-founder and his eventual investors), why he went down the path Evzdrop is on (read: what the other companies aren’t doing), and some of the challenges he’s faced while doing so.
Kevin Foreman, VP of Mobile Applications at INRIX, shares important insights on how mobile devices have made big data more portable, and how big data has increasingly taken location-based services to the next level, making them more precise and therefore more useful to consumers.
Being a part of a mobile startup right now is incredibly intense. We don’t often get a glimpse of what it looks like right at formation period. We certainly don’t get a chance to hear raw, real advice from the partners so close to the action but here it is. Aneil Mallavarapu and Jason Fischl, co-founders of Blipboard, offer incredible insight into the middle of this startup storm – as they are building.
How has mobile changed the way films and documentaries are created? Here’s a perfect example of that. Choco-Locate Media founder Lalita Krishna took to mobile in order to build an audience for her film SemiSweet. This is that story.
Joe Gillespie’s company, Zoove, counts CBS, Disney, Dove, Xfactor, American Idol, the NFL, ESPN, The Weather Channel and Suzuki as customers. They’ve done it helping bridge the gap between traditional media and our phones with a product called Star Star. This is their story.
In this final segment: Holger Luedorf, VP Mobile and Internation at Foursquare and I explore Foursquare’s view on mobile commerce and enablement and how the relationship with their partner American Express has panned out, their thoughts on how NFC will impact their business, the importance of their new product Save to Foursquare and how Foursquare views the competition.