Archive | Location Based Marketing

Episode #440: How Urban Airship plans on becoming a part of the mobile plumbing – with CEO Scott Kveton

As the first 3rd-time guest on UNTETHER.tv, Scott Kveton should be familiar to you. We have documented the rise of his company, Urban Airship, and this episode keeps the spotlight on their growth and plans for the coming year. Learn about how they are building out their Passbook product, their huge growth in revenue and employees and hear their plans for becoming part of the mobile infrastructure

The death of geo – with LBMA Founder, Asif Khan

With millions of users and many more check-ins, location based marketing is upon us, but is that the best we can do? Location Based Marketing Association Founder, Asif R. Khan, will take us through the death of the check-in, and explore the emergence of a world where every person, place and thing will will be united by the power of geo, presenting advertisers new ways to engage consumers.

How Evzdrop uses the interest network to drive footfall for their customers – with co-founder David Rush

This episode features David Rush, the co-founder and CEO of Evzdrop and we find out how he identified that spot – an elusive one – that no one seems to be focusing on in the location-based marketing world. We talk at length about the process he took to find his niche, the process he used to refine his pitch (to himself, his co-founder and his eventual investors), why he went down the path Evzdrop is on (read: what the other companies aren’t doing), and some of the challenges he’s faced while doing so.

Big Data, Small Screen: Location-Based Services 2.0 – with Kevin Foreman of INRIX

Kevin Foreman, VP of Mobile Applications at INRIX, shares important insights on how mobile devices have made big data more portable, and how big data has increasingly taken location-based services to the next level, making them more precise and therefore more useful to consumers.

Lessons of a mobile startup while starting it up – with Blipboard co-founders Aneil Mallavarapu and Jason Fischl

Being a part of a mobile startup right now is incredibly intense. We don’t often get a glimpse of what it looks like right at formation period. We certainly don’t get a chance to hear raw, real advice from the partners so close to the action but here it is. Aneil Mallavarapu and Jason Fischl, co-founders of Blipboard, offer incredible insight into the middle of this startup storm – as they are building.

How a transmedia producer used mobile to create an audience for her documentary – with Choco-Locate creator Lalita Krishna

How has mobile changed the way films and documentaries are created? Here’s a perfect example of that. Choco-Locate Media founder Lalita Krishna took to mobile in order to build an audience for her film SemiSweet. This is that story.

How simplicity leads to scale and success for Zoove with CEO Joe Gillespie

Joe Gillespie’s company, Zoove, counts CBS, Disney, Dove, Xfactor, American Idol, the NFL, ESPN, The Weather Channel and Suzuki as customers. They’ve done it helping bridge the gap between traditional media and our phones with a product called Star Star. This is their story.

How Foursquare sees their role in mobile commerce, NFC and the competitive landscape – with Holger Luedorf (Part 3)

In this final segment: Holger Luedorf, VP Mobile and Internation at Foursquare and I explore Foursquare’s view on mobile commerce and enablement and how the relationship with their partner American Express has panned out, their thoughts on how NFC will impact their business, the importance of their new product Save to Foursquare and how Foursquare views the competition.

Topics

Testimonials

“The simple truth is that I don’t personally know anyone with a broader knowledge of what’s happening in the mobile space than Rob. In fact, I’d go so far as to say, there may not be anyone else in Canada with the understanding that Rob possesses about how mobile is evolving the way consumers, brands and marketers behave.   The word “expert” gets knocked around a lot these days but in Rob’s case, it’s an entirely fitting description.”Doug Stephens | Founder | Retail Prophet

Testimonials

Need some help?