Pat Higbie XappApp

EP #519: What happens when you can talk back to the radio – with XAPPmedia founder Pat Higbie

Pat Higbie is the founder and CEO of the company and joins us to talk about the state of radio and Internet radio today, where the revenue does and will come from going forward, how long the idea of paying for radio will be sustainable and some key things that are needed in order to make this industry thrive. We also discuss the impact of Internet radio and mobile on the way advertising is done and paid for as well as a glimpse into the short future to see what is in store for this industry.