Scott Plewes, VP of User Experience Design at Ottawa-based Macadamian Technologies, is here to help move more revenue or further your mobile strategy. We explore this by focusing on small user experience and user interface tweaks on the four primary revenue generation tactics in mobile: Freemium, Premium, Advertising and Data. This episode is completely jammed with tips, tactics, gotchas and enhancements you can implement right away to ensure the outcome from your efforts building, deploying, marketing and defending your mobile strategy is worthy of the effort.
Mathew Lazarus is the co-founder of a company aptly named Mobilosophy. They specialize in helping companies bring their team, business requirements and mobile wishes together to form something that satisfies their customer’s needs (as opposed to their own). This conversation is incredibly rich and touches on team tactics, development strategies, feedback processes (customer and users), testing and QA implementation and answering the single most important question you can to make sure you do this mobile thing properly.
In this episode we catch up with Ian Klassen and gain insight into the changing mobile and startup landscape, the lessons he’s learned going from Zappos to Apple to Audax Health and we get a great glimpse into the inner workings of a fringe mobile health startup as it moves closer and closer to product. This episode is really a close look at the mobile entrepreneur mindset – if you’ve ever struggled with where you fit in this ecosystem, pay close attention to Ian’s perspective of the startup culture in California and how he understands implicitly where and when he fits – and, more importantly, when he’s finished and it is time to move on.
Sonny Vu, founder of Misfit Wearables – makers of the Shine – talks about his experience building a wearable activity tracker. In this episode we discuss the relentless focus on the important differentiators of the Shine, the challenge of building a product in the early wearables market and the future of this industry under constant change.
Nymi is attacking a problem – identity – with an approach beyond the simple fingerprint system implemented in the iPhone 5s. They are using our ECG as the basis for an identity algorithm and wrapping it into a beautiful piece of hardware that sits on a wrist. Karl Martin and his co-founders took this path which emanated from their research while at the University of Toronto. Based on the reaction from the user and developer community – plus a little imagination – this might be the start of a new identity revolution.
Throughout this episode, Dave Roesch, Director of Marketing of the ACCVA explains how the they brought mobile marketing into their mix, how they determined what was (and wasn’t) working and how they’ve been able to segment its use to have the most impact on the local economy. Dave is as sophisticated a mobile marketer as I’ve met – he understands the nuance mobile marketing requires and where it fits in order to have the largest impact on his city, local businesses and visitors.
At the core of what Cree Lawson and his company, Arrivalist, do is help places understand what marketing initiatives drove people from their couches, cities, states or countries to them. Something Cree calls attribution analytics. Their technology and the concepts behind it are fascinating and simple but demonstrably effective and that’s what we talk about in this episode.
Jonathan Treiber, co-founder of marketing firm RevTrax helps us understand the impact that mobile is having on the way retailers attract and retain customers. This is one of those episodes that you realize the incredible impact – good and bad – that mobile is having on the way retailers do business. It’s not enough that they have to run their business, stock their shelves or fend of Wal-Mart and Amazon and Staples and Costco, they also have to deal with the impact of an always on, always connected smart consumer. This isn’t easy.