On the show today: Facebook rumoured to be in talks to purchase Waze for $1 billion; Square set to check in to Foursquare’s neighbourhood; BlockAvenue launches to give your city a grade; Unilever goes hyper-local with rewards program; Outback Steakhouse jumps back in time to when check-ins were the rage; The VERY cool Pennies for Life campaign by Microloan; Pew enlightens us on the state of location in mobile; Plus special guest Duncan McCall, CEO of PlaceIQ.
On the show: ISIS brings loyalty to vending machines, Dwolla closes their $16.5 million series C, Kiip powers the “sour to sweet” campaign for Sour Patch Kids, MoodMedia pinpoints you by the music your hear, Google Now! comes to the iPhone and leaves a lot to the imagination, Foursquare is about to sell your data, PJs that tell stories + our very special guest, Ben Broca, founder of Now.
On the show: Tracking school buses and the children on them in the UAE and United States. Swipp brings sentiment to everything. Punch.in remakes the punch clock for the mobile era. Visa works with Fandango for location-based offers. Fiz brings location and leisure together to help discover things to do. Independent fuel retailers band together to create their own payment and loyalty initiative. Our app selection of the week is Foursquare’s visualization of your checkins for the last year plus the resource of the week is the history of location-based games in one infographic and special guest Edward Marks of Twist.
On the show: Stay within walking distance to your meetings with Walkscore; Nike uses 3D holographs to sell shoes in Amsterdam; Paying by sound in Beijing; K-Mart uses checkins to promote the world’s largest bake sale; Asif’s retail RAMP summary; Accenture’s “Seamless Retail Study.” Plus Rob’s app fascination of the week is Tempo and special guest Raj Singh, founder of Tempo talks the calendar as the operating system.
On the show: Why Shazam could be the biggest retail enabler on the planet; can Foursquare discover a revenue source with version 6.0; will Layar help print turn digital dimes into dollars and will you pay $360/year for WiFi in the car plus other stories from ESRI and TouchMedia, our resource of the week and special guest Darya Trushkina, VP Business Development at Game Insight.
Welcome to episode #124: One ad metric to serve them all with Starcom and PlaceIQ. Tata Docomo makes it easy to check in without GPS or internet (but why?). Glympse moves onto the streets inside of BMW. Whispering Windows shows sound makes money while Whisper is the not so secret social network with a revenue model. Special guest David Lieb ushers in the age of inference and we all take a much needed mobile moment thanks to Chadwick Martin Bailey.
Welcome to episode #123 of This Week in Location Based Marketing. On the show: The Singapore government to roll out location-based services. Google’s Niantic Labs (makers of the popular location-based game Ingress) gets into book publishing. Locu uses big data to track Pabst Blue Ribbon consumption (and identify the Hipster density). Apple acquires WiFiSlam + Tibco acquires Maporama. Jay Shells takes us on a location-based rap lyric street art project. Plus special guest Andrea Sanchez, co-founder of Beergram and our resource of the week.
Welcome to episode #122 of This Week in Location Based Marketing. On the show: Can Foursquare make the switch from checkins to discovery? Apple, not YouTube, awarded a patent for augmented reality on top of live video. Volkswagon makes driving more social. Microsoft testing yet another option for mobile payments this time using bluetooth and the Kinect. The most important mobile payments infographic ever, Rob’s location app fascination of the week (TWIST) and our special guest, Todd Greene, co-founder and CEO of PubNub on the emergence of real-time apps.