This Week in Location Based Marketing
Macy’s commits to beacons, ex-cons share photos and Verizon’s new business + The Location Score Index update
Welcome to episode #200. On the show: Google Outside expands; Geotargeted ads to help The Times...
Welcome to episode #199. On the show: Apple's big event; Into the Storm's augmented reality street...
Welcome to episode #198. On the show: Heineken's location-based loyalty rewards for small bars; AVG acquires...
More This Week in Location Based Marketing News
Location data as art, marketing nostalgia and Peter Cahill of Life Line Response
Welcome to episode #197. On the show: Sprooki rolls out beacons in Singapore malls;...
- Posted September 1, 2014
Build it for a cause or they won’t come
Welcome to episode #196. On the show: Discovery navigation for the blind; Earshot and...
- Posted August 25, 2014
Does anyone have a spare triangle?
Welcome to episode #195. On the show: Verve Mobile's programmatic direct platform; JCDecaux's CitiScape;...
- Posted August 18, 2014
Live from the gentle island
Welcome to episode #194. On the show: A compressed, no-frills version of the show...
- Posted August 11, 2014
You say you want a (beacon) revolution
Welcome to episode #193. On the show: HBC and Lord & Taylor commit to...
- Posted August 4, 2014
Jesus Jones had it right
Welcome to episode #192. On the show: Factual's Trusted Data Contributor program; Target gets...
- Posted July 28, 2014
TWiLBM #191: The in-experience store episode
Welcome to episode #191. On the show: Bonnaroo's beacon results; Heineken's @wherenext twitter service;...
- Posted July 21, 2014