m-Pulse

m-Pulse #14: Mobile development trends in Africa

We have special guest Tim Bishop, CTO of Prezence Digital all the way from Cape Town South Africa. Rob explores if marketing matters in mobile app development and Peggy defines the mobile shopper and what are some key baviourial characteristics of in store app users, plus the Goblet of Rock.
m-Pulse

m-Pulse #13: The social impact of mobile with Anne Shongwe

We are focused on the social entrepreneur today and ways mobile developers can attack a social issue with mobile. Our guest is Anne Shongwe, founder and CEO of AFROES in Pretoria, South Africa and both of us were enthralled with her story. She is a perfect example of how mobile can be used to change behaviour, educate and raise economies. Mobile may just be the single most important revolution developing countries have ever had.
m-Pulse

m-Pulse #12: The mobile UI/UX imperative with Arturo Toledo of Microsoft

We continue to bring focus to the developer challenges this time we look in on ad network Inneractive and how developers can generate revenue from these kinds of services. Itay Godot, VP Marketing of Inneractive helps us understand the opportunities that developers can capitalize on and how. In our "big ideas" segment, Peggy highlights the key findings of GSMA's report on the Connected Life: A USD4.5 trillion global impact in 2020 and Rob tackles the true value of Apple's NewsStand that is generating $70,000 per day in sales.
m-Pulse

m-Pulse Episode #11: Why ad networks can help developers make money + GSMA’s connected life, Apple’s NewsStand hits $70K per day and Banjo rocks our goblet

We continue to bring focus to the developer challenges this time we look in on ad network Inneractive and how developers can generate revenue from these kinds of services. Itay Godot, VP Marketing of Inneractive helps us understand the opportunities that developers can capitalize on and how. In our "big ideas" segment, Peggy highlights the key findings of GSMA's report on the Connected Life: A USD4.5 trillion global impact in 2020 and Rob tackles the true value of Apple's NewsStand that is generating $70,000 per day in sales.
m-Pulse

m-Pulse Episode #10: Ray Anderson of Bango + Millennial Media’s S.M.A.R.T. report + now starring Kevin Rose as celebrity entrepreneur

In our ongoing coverage of the developer community we bring you Ray Anderson, co-founder and CEO of payment processing company Bango. Ray's company is responsible for the billing platforms for some of the most prominent digital brands of our time including Amazon, BlackBerry and Facebook. We take a look at how he landed these beyond premium customers and what developers need to do to start turning their product into revenue.
m-Pulse

m-Pulse Episode #9: Developer connector Caroline Lewko, social messaging apps “lost” carriers $13.9bn + mobile social at SXSW

Our second episode of developer month brings us to the community maker Caroline Lewko, Chief Connector at Wireless Industry Partnership (WIP). She and her team have just released their latest book, the Mobile Developer's Guide to the Parallel Universe. The focus this time around is on the business of mobile - how to market, promote, fund and sell apps for developers. In our "big ideas" segment, we talk two sides of the social and mobile connection. First up, Peggy dives deeper in the the impact that social messaging apps are having on carrier revenue and Rob highlights the "Highlight" social trend being seen at SXSW with companies like Highlight, Glancee and Banjo.