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In this episode: UrbanAirship stacks the deck for contextual notifications, Shopkick and ExxonMobil offer discounts on everything but gas, Foursquare enters the take out food fray + The Tap Lab and Skout raise some funds, Geosentric shudders its doors and special guest, Alberto Tretti of Glancee

We continue to bring focus to the developer challenges this time we look in on ad network Inneractive and how developers can generate revenue from these kinds of services. Itay Godot, VP Marketing of Inneractive helps us understand the opportunities that developers can capitalize on and how. In our “big ideas” segment, Peggy highlights the key findings of GSMA’s report on the Connected Life: A USD4.5 trillion global impact in 2020 and Rob tackles the true value of Apple’s NewsStand that is generating $70,000 per day in sales.

In this episode: The Geofence episode with Alarm.com for home alarms, Grabio with location based classifieds, RadioShack targeting old phone users and LivingSocial dropping Instant but moving into take out food + The Relevance Resolution and special guest Josh Rochlin, CEO of Xtify

This week we tackle Localmind, friends of the site, and makers of a nifty service that adds a dynamic social element to location-based discovery. Rob and I are big fans of the app, but with that fandom comes a variety of questions. Is Localmind a standalone application or the feature of another product (i.e., the perfect foursquare companion)? How can Localmind grow its user base? Is it a little too complex for mass adoption? Should Localmind monetize through small businesses, major brands, or by disrupting the tourism industry?

In this episode: Tripbirds builds on social travel, Waytag partners with TomTom in building the DNS for location, Wynn Las Vegas uses location and Taxi’s to show more of Vegas, is Stopped.at the Foursquare of the web + RedRobot and Newsit raise, OMGPop takes a good deal and special guest Vivian Rosenthal, founder & CEO of GoldRun

In our ongoing coverage of the developer community we bring you Ray Anderson, co-founder and CEO of payment processing company Bango. Ray’s company is responsible for the billing platforms for some of the most prominent digital brands of our time including Amazon, BlackBerry and Facebook. We take a look at how he landed these beyond premium customers and what developers need to do to start turning their product into revenue.

The Kevin Rose Experiment spoils, PayPal responds to Square with a triangle, AmexCoupons and Twitter saved $1.7Million at McDonanalds + the state of the local mobile transaction scene and special guest Patrick Blattner, Chief Product Office at WirelessWerx.

Welcome to our NEW newest show: “Where’s The Money?”. It is here we try to decipher the way some of the more popular mobile applications and services will generate cold hard cash. The industry is full of promise but only a handful of companies will crack the buck. “Where’s The Money?” is where we put them to the test.

Instagram wants to become Twitter for visual media. Do they have the time and the cash to pull it off or will Twitter swoop in?

In this episode: Printing Instagram photos with Instaprint, Location-based dating with Eskimi, INTRO vies for mobile business connector, Wallit’s virtual augmented walls and special guest Rob Reed from Momentfeed.

Our second episode of developer month brings us to the community maker Caroline Lewko, Chief Connector at Wireless Industry Partnership (WIP). She and her team have just released their latest book, the Mobile Developer’s Guide to the Parallel Universe. The focus this time around is on the business of mobile – how to market, promote, fund and sell apps for developers. In our “big ideas” segment, we talk two sides of the social and mobile connection. First up, Peggy dives deeper in the the impact that social messaging apps are having on carrier revenue and Rob highlights the “Highlight” social trend being seen at SXSW with companies like Highlight, Glancee and Banjo.

This week’s WTM? is quite daring, looking at new social serendipity app Highlight just one week after its worldwide launch, and days before it (supposedly) becomes the most talked about app amongst the technorati in Austin for SXSW.

Highlight’s nascence (and the fact that no one is using it yet) made for difficulties in understand just what type of path the app is on towards revenue, but Rob and I walked through possible outcomes following a strong SXSW showing. We also put Highlight into context with potential competitors Banjo and Sonar, and discuss the purpose of these apps in general.

In this episode IBM’s DemandTec dives into location analytics with Locately, Amex enables Facebook payments, Senzari connects radio to location through Facebook Places, Highlight takes center stage and what is our review of the YELP! IPO plus Libby Tucker of Promobomb guests.