taptobuyahouse

MM #292: Why people don’t use smartphones to shop

A comprehensive study by PWC looks at the reasons consumers aren't using their smartphones to shop. The results have as much to do with the technology impediments as with consumer behaviours that require a shift in mindset. That aside, you may be surprised with the single largest impediment to mobile commerce...watch to find out what that is.
crank

MM #291: 39% would rather an app to start their car than make a mobile payment

With all the hoopla these days around mobile payments it would make sense if there was actual demand from consumers. The reality is, based on two substantial global studies, that consumers aren't yet interested in paying from their mobile phones. The highlights from the Apigee and Bain & Company studies aren't shocking but they demonstrate the gulf between what is being built and what is being used in the mobile payments arms race.
crowds

MM #289: People still want to shop in stores but dwell time is down

As crazy as it sounds, people still actually go into stores to shop. I know, right? The challenge for the stores is that there is a small window of time to convert those browsers into buyers while they are in the store itself. A recent survey by euclid looks at traffic conversion for stores as well as how long they dwell and how quickly they exit. It is all summarized right here in under 2 minutes.
shoppingcart

MM #288: 88% of consumers will buy elsewhere if…

Mobile is a big deal to retail. A very big deal as you'll see in this quick overview of a recent DigitasLBi study that looked at the impact mobile is having on consumer spending behaviour. The results? Humans are fickle and retailers need to start thinking that every single person walking into their store (digital or not) is a precious and fleeting opportunity to convert. Just because they enter with intent to buy, does not mean they will buy from where they stand. Watch on, it's like a horror movie for retail...
drivethru

MM #286: Fast food means fast payments

It shouldn't surprise us that quick serve restaurants are leading the charge when it comes to mobile payments in the food industry. They were early adopters for location based ads and now it seems that every major chain has a mobile wallet to facilitate a faster restaurant experience. Could this be the path that mobile payments takes to enter mainstream?
commerce

MM #285: Are 32% of the top web-only retailers showing their age?

Almost one third of the top performing web-only retailers aren't even providing their customers with a mobile-ready website - simply forcing them use the big screen version of their web experience on a small screen. Is this strategy for growth or a reluctance of some of the early pioneers and most innovative commerce companies to change with these new times.
mcommerce

MM #284: 6 mobile commerce trends for the remainder of 2014

What does the year ahead look like for mobile commerce? A study by Vantiv offers some great insight in the trends we should see come to fruition throughout the remainder of 2014. Chuck highlights a few of the key ones in this episode.
rocky

MM #283: 73% of consumers use this for product research and it isn’t your app

According to a recent survey by the e-tailing group and Local Corporation, only 24% of us use apps for product research. Mobile search, not apps, have become so important and so influential on what products consumers find and decide to ultimately buy. Based on this research you will see where the area to focus your efforts should be for converting browsers into buyers. Watch on!