There have been promises of the end of paper since paper was invented it seems and now it is time to shift our attention to the coupon. A small (soon to be bigger) company called SnipSnap has partnered with Valpak – the largest distributor of coupons in North America – to bring their coupons to your mobile device with little to no effort. Is this the end of its printed cousin or will this be just like the paperless office?
Mobile has made it so that many of us shop with intent. This means that all the research has been done, all the toing and froing about the spend has happened, all the buyers regret or remorse has passed and they are ready to buy. Research has shown that we are spending less time in stores because what we are looking for is not available – and there is very little interest in browsing. Now comes some new research that looks at the difference in how we use our PCs vs our smartphone in the shopping lifecycle and what this means to anyone selling to us.
The lines are being blurred between digital and physical retail with a slew of recent announcements on consumer preferences and companies trying to capitalize on them. This episode focuses on a key few that include our shifting behaviours to gift cards, the bridging of the digital and physical worlds from your smartphone and a pure-play digital wallet offering physical cards.
Do you really like going into stores to shop around Black Friday or Christmas? Well, apparently many of us look more forward to visiting a dentist than subjecting ourselves to this ritual. The challenges this poses for retailers during this, their make or break season, are many but fear not, mobile can help.
Captain Kirk used it. So did Picard. If Nuance has its way, you will be able to as well. Voice authentication may be just around the corner and it could have huge implications on commerce. Passwords, credit cards and even finger prints could be a thing of the past as we authenticate and purchase our way through life with just our words.
Black Friday signals the start of the Christmas shopping season and every year we see the growing influence of mobile in the shopping and purchasing patterns of consumers. What does this year’s edition look like? Bigger. Better. Less hair-pulling? According to Accenture’s holiday shopping survey results, mobile’s influence will be vast. So don’t forget to grab a barcode reader and do a little research before buying anything.
Mobile has empowered the consumer to the point that sales people on the floor are having a hard time keeping up with their product knowledge – and this is a problem. What is the impact of this shift in power to the mobile consumer? How can retailers (or any business for that matter) help their sales people become relevant again? Watch on.
Finally, some conclusive numbers from Deloitte on how consumers use smartphones and tablets in the shopping process. If all this adds another layer of freight to your work, we have a solution at the end of this episode on where you should focus your efforts first. Take careful consideration of the experience you provide and when – it can influence a decision to buy from you or from your competitor…