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mcm351

MCM #351: The new mobile Myers-Briggs – do you know yours?

Two new studies on mobile payments done by Nielsen and the National Retail Federation looked at the habits of actual participants in the mobile commerce and payments world. The studies were not as it relates to the whole population but only included the people already paying with their smartphones. Chuck summarizes both in 2 minutes here.
mcm350

MCM #350: Hudson’s Bay Company dives head first into beacons

The Hudson's Bay Company - the oldest retailer in North America - is showing everyone how to bring beacons into retail by rolling them out in 130 stores across North America. HBC partnered with Swirl, the iBeacon marketing platform company based in Boston, to implement this feat. Chuck dove head-long into this story by visiting the Boston Lord & Taylor and by interviewing Swirl CEO Hilmi Ozguc to get the amazing details on this massive roll out.
mcm349

MCM #349: Mobile deals work but not in all circumstances

The deal is a powerful incentive - for some sectors. A new study by GO Digital showcases the key ways mobile influences the purchase in different sectors including groceries, apparel & shoes and electronics/technology. The study also highlights a concept we'll coin here called "pre-emptive buying" which simply means a majority of consumers are making a shopping list and making up their minds about the products they buy before they enter the store. The question is, how do retailers influence this once they are inside their store...
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MCM #348: Can QR codes be smarter?

Do QR codes have a reputation problem or are they just not useful anymore? That seems to be the question with many saying they are the past and other saying QR codes are just misunderstood. The ScanLife app has been downloaded over 85 million times and they certainly think that there is room for smarter QR codes. In this episode Chuck explains what their platform does to amplify the simple QR code by providing tremendous value to the consumer.
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MCM #346: Is inventory the new location for retailers?

One of the allures of online and mobile shopping is that there is almost always a sure guarantee the product will be in inventory. You may have to wait a day or two for it to get to your doorstep but odds are the thing you order will be delivered. Not so for traditional retail stores. There is nothing more frustrating than finding the product you want, making your way to the store only to find it isn't available at that location. Inventory is becoming an important lever in retail behind experience and price and one company, Retailigence, is making sure you get the product you want when you want it.
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MCM #345: Mobile is the new smoking

The only thing that is more important to remember when leaving home for most of us - other than our smartphone - is our keys. This according to a survey done by Reputation Leaders on behalf of PayPal. This should be no surprise at all but what is are the numbers of hours we waste in the average day...standing in line to pay for things. Watch this quick episode to understand what that means to the mobile commerce opportunity.
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MCM #344: Voice is the latest thing from the 90′s making a comeback

The original killer application for mobile phones was, well, voice communications. For the first time ever, we weren't tied to a specific location to be reached. This was a revolution and a revelation for businesses and parents with teenagers. Somewhere along the line, voice has taken a backseat as the primary means of communications for the smart devices we carry today. Voice hasn't gone away, rather the function has changed dramatically. As you'll see in this episode, voice has shifted from person-to-person to person-to-computer as it tries to bridge the limitations of our small screens and big fingers as an important input mechanism.
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MCM #343: Can 1,000,000 Gigwalk’ers save the retail industry?

Here's a trend for you: Direct-to-consumer-removing-the-store-from-the-value-chain. Kind of long but kind of important. Mobile has enabled this world where the shelf isn't as important as it once was and the consumer is in greater command of the buying process. That's why Gigwalk is emerging (after 2+ years) as a key component for retailers in this, the battle of their lives. Chuck explains why this service - and others like it - are important to the retail industry. We also explore the real and imminent threat that what is really happening is the strengthening of the manufacturer-to-consumer relationship, further eroding the retailer value...All this in 2 minutes!
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MCM #342: And the top mobile shopper is…

The latest research points to the increased comfort consumers are feeling towards using mobile payments for anything from toys to furniture to pet supplies. So who is the ideal customer? What is the ideal platform for mobile commerce? What is everyone spending their mobile dollars on? Shopgate's latest research shows us in detail and Chuck paints that picture for you in 2 minutes here.