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MMM #005: How to bring email into your mobile marketing strategy…properly

When you think of mobile, email doesn't really jump out as part of a grand strategy. The thing is that for most of us - close to 60% in fact - email is consumed primarily on our mobile devices. This makes email part of your mobile strategy and it is not business as usual. There are things that email should and shouldn't do in the mobile environment and Greg brings some important suggestions that you can get up and running right away. Mobile isn't just about apps or mobile web or shopping or games. As you'll see in this short episode it alters every aspect of your business - including the simple email message.
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MAM #006: How to use testing to make your app better

Want to know the secret to a successful app? Well, listen up, here it is. Testing, iteration, interaction and testing again. In short, the secret to a successful app is hard work. There are no shortcuts in the app world any more. A huge part of the success of your app depends on a very important cycle with your customers - one that if done right will bring you closer to your customer (and satisfying their requirements of you) than ever before. That cycle is testing. If everything is in place and you are constantly testing and asking, every release that lands on your users screen should be closer and closer to what they want because they've told you so. How do you do it? Have no fear, Peggy outlines her A/B testing primer in this episode - things you can do and use right away to start bringing you closer to your user.
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MMM #004: How to sell mobile into your organization…the right way

There is a gap between identifying a need for mobile and being able to convince others in your organization of its importance. Have no fear, you aren't alone and this episode helps identify the key things that must be done internally to bring mobile into a business properly.
mamfront

MAM #004: Why you should start using push notifications in your app

Continuing on our look at mobile dominant economies we turn our attention to South Korea in this episode. With 28 million iOS and Android devices and mobile consumer base addicted to apps, South Korea is a nation that cannot be ignored by mobile app developers seeking to expand their reach. Peggy highlights the most important tactics to entering the market and some of the pitfalls you should avoid entering the market as well as in your app.