I had the privilege of being on The Voice, a podcast produced for the IABC, with Matt Palmer from Appclover to talk about app store marketing strategies.
I use my smartphone to run much of my life. It is with me wherever I go so it seems logical that I use it as often as I can to enhance the things I’m doing. At the gym it feeds me audio books while I track my workouts. In the car it feeds me [...]
I’ve just returned from day one at the Venture Beat Mobile Summit in Sausalito, California. It’s an invite only event for 180 mobile executives from across North America with the focus on creating a blueprint for the growth of this nascent industry. While day 1 was only a quarter day – 3 fireside chats and [...]
Technology supporter and vocal pundit Robert Scoble called Localmind the “best SXSW app” for 2011. High praise for a company launching their very first app at that festival in the spring of 2011. Coming from Robert Scoble also meant massive exposure in a community of early adopters.
You all know it is far cheaper to keep existing customers than to find new ones and mobile can help do that quite effectively. We are all guilty of leaving a paying customer in the dark – it happens. We work hard to attract them to our company, harder to convince them to part with their money but once they do we often move on to the next potential customer. This is where mobile can help with customer attrition if done right.
Here are 2 products that millions of people use every single day. Both are tackling the problem of too much information. Both are now close to dead with Google icing Reader and DropBox acquiring Mailbox. What is the lesson to learn from these two products?
Most companies are looking to mobile these days for outward-facing initiatives and for good reason. A high majority of the 1.5 million apps out there are either new business ideas, reinventions of classic business models (and businesses) or existing brands looking to extend the conversation and relationship they have with their customers onto their phones or tablets. And, by proxy of those devices, gaining access to their living rooms, offices, bathrooms, bedrooms cars, vacations, malls, restaurants, coffee shops and so on. You get that.
By this point you have already decided that mobile needs to be a part of your business and what the metric is that you will judge its merit and future within your organization. Two critical pieces of developing your mobile strategy for sure.
Along with determining the above, you have also determined that the appropriate place for you to focus your mobile efforts are either inward or outward. Let’s take a closer look at some strategies if you’ve decided to focus on your internal processes.