mamfront

MAM #004: Why you should start using push notifications in your app

Continuing on our look at mobile dominant economies we turn our attention to South Korea in this episode. With 28 million iOS and Android devices and mobile consumer base addicted to apps, South Korea is a nation that cannot be ignored by mobile app developers seeking to expand their reach. Peggy highlights the most important tactics to entering the market and some of the pitfalls you should avoid entering the market as well as in your app.
thetake

The Take #10: Stop giving away your data…it’s worth money

How many times each and every day are you asked for some little piece of information that is near and dear to your heart? Ok, maybe not near and dear but data that is about you. 5? 10? How many times do you give it up without thinking? What do you think happens to that data about you that is just collected?
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MMM #002: Mobile marketing 101…you have to start somewhere

Mobile marketing used to be much simpler if you can believe it - back when the only thing marketers had to worry about was the phone. Now, because of the phone, the way we define mobile marketing has changed (and continues to change) drastically. In episode #2 of the Mobile Marketing Minute, we discuss the pieces that fall under mobile marketing and the concept that the message needs to change depending on the screen your customer is looking at.
mamfront

MAM #003: How to make a mark with your mobile app in South Korea

Continuing on our look at mobile dominant economies we turn our attention to South Korea in this episode. With 28 million iOS and Android devices and mobile consumer base addicted to apps, South Korea is a nation that cannot be ignored by mobile app developers seeking to expand their reach. Peggy highlights the most important tactics to entering the market and some of the pitfalls you should avoid entering the market as well as in your app.