Ben Broca is a first time entrepreneur tackling a huge challenge – real-time. This episode dives into why the world needs another real-time social discovery application, how he has morphed his company from consumer focused to that of one targeting businesses with big data, how he built his “perfect experience” first and scaled it using software and how he ended up being featured by Apple on 3 different occasions.
On the show today: Facebook rumoured to be in talks to purchase Waze for $1 billion; Square set to check in to Foursquare’s neighbourhood; BlockAvenue launches to give your city a grade; Unilever goes hyper-local with rewards program; Outback Steakhouse jumps back in time to when check-ins were the rage; The VERY cool Pennies for Life campaign by Microloan; Pew enlightens us on the state of location in mobile; Plus special guest Duncan McCall, CEO of PlaceIQ.
In this episode I talk with Sal Khan, founder of the Khan Academy, about the coming impact that mobile and pervasive computing will have on the education system and the new ways we will learn as a result.
Episode #453 Reach, Retention and Revenue are the new three “r’s” of business. One of the single greatest challenges in the mobile app ecosystem is building a product that is compelling enough to have users come back to use it a second and third time. A one-time user does not build a sustainable business. There [...]
On the show: ISIS brings loyalty to vending machines, Dwolla closes their $16.5 million series C, Kiip powers the “sour to sweet” campaign for Sour Patch Kids, MoodMedia pinpoints you by the music your hear, Google Now! comes to the iPhone and leaves a lot to the imagination, Foursquare is about to sell your data, PJs that tell stories + our very special guest, Ben Broca, founder of Now.
This episode with Edward Marks takes us back to the end of Inedible Software and the start of new companyTwist, the venture funding process, the 18 months it took to build a business while building a team, the marketing tactics, the importance of partnering properly, the power of contacts and the super power known as context.
On the show: Tracking school buses and the children on them in the UAE and United States. Swipp brings sentiment to everything. Punch.in remakes the punch clock for the mobile era. Visa works with Fandango for location-based offers. Fiz brings location and leisure together to help discover things to do. Independent fuel retailers band together to create their own payment and loyalty initiative. Our app selection of the week is Foursquare’s visualization of your checkins for the last year plus the resource of the week is the history of location-based games in one infographic and special guest Edward Marks of Twist.
I had the privilege of being on The Voice, a podcast produced for the IABC, with Matt Palmer from Appclover to talk about app store marketing strategies.