Shazaming your neighbourhood

Welcome to episode #270. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom; PeopleCount launches PlacesCount; Best Buy brings in Slyce; ViaDirect partners with Broadsign; ShopperTrak launches Advanced Analytics offering; releases “SLAM” engine. Resources from Unacast and Samsung.

This Week in Location Based Marketing Episode 270

Recorded: February 1, 2016
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)


Show Notes:

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Top stories of the week

sponsored by Samsung
1. AisleLabs partners with the Miami Heat 6:54
2. Retailers urged to create “CCTV-like” symbol 9:07
3. Coors Light – Hear the Street Playlists 14:04
4. ApplePay coming to Wells Fargo and BoA ATMs 18:00
5. UberRush for Nordstrom 21:17


Unacast – beacons on track to hit 400M 27:45
Closing retail sales In-store: Fight back with mobile 28:55

Member News

1. PeopleCount launches PlacesCount 32:00
2. Best Buy’s “scan to shop” with Slyce 33:40
3. ViaDirect partners with Broadsign 34:50
4. ShopperTrak launches “Advanced Analytics” 35:50
5. releases “SLAM” engine 37:00

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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