Mobile Commerce Minute Episode #498
In-store WiFi will jump in 2015 – according to the recent Impact of Store Networks and WiFi on Customer Experience study done by IHL Group. The study focuses on a number of in-store technologies but, as you’ll see in this episode, the impact of having WiFi in a place of business is hard to argue with. Also, in this episode, Chuck highlights the kinds of information companies are collecting from their WiFi users and how they are using it. Let’s just say there is a lot of room for improvement both in connectivity as well as how it is used.
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