Who’s smarter: The consumer or the store

Mobile Commerce Minute Episode #457:

People use their phones in store. A lot of people. People still shop in stores. A lot of people. So what happens when you have a lot of people shopping in stores while using their smartphone? Opportunity. Chuck details a few recent eMarketer reports that paint a picture of the interplay between consumers, stores and smartphones.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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