The tumultuous life and times of Softcard

Mobile Commerce Minute Episode #466:

There are rumours floating around that Google is interested in purchasing Softcard – the mobile commerce play put together by American Express, Wells Fargo and Chase. With this in mind, Chuck takes a look at the emergence of Softcard, the potential Google acquisition and where the Merchant Exchange (MCX) fits into this equation now that Apple Pay has taken the lead in the market.

With Rob Woodbridge and Chuck Martin


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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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